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PAGEResearchontheEnhancementofGuangdong‘sClothingExportTradeCompetitiveness-ACaseStudyofGuangzhouYiqiTradingAbstract:Astheglobalclothingtradeindustryenterstheeraofglobaleconomicintegration,thegarmentindustryinGuangdongProvincenotonlywelcomessignificantdevelopmentopportunities,butalsofacesmoreintenseindustrycompetition.AsanimportantindustryinGuangdongProvince,howtomakeGuangdong’sgarmentindustryseizeopportunities,maintainitsadvantages,andmaintainexportcompetitivenessisanurgentproblemthatneedstobefacedandresolved.ThisarticledividesthisarticleintofivepartsthroughempiricalresearchonthegarmentindustryinGuangdongProvince.Firstofall,theoreticalresearchonexportcompetitivenessiscarriedoutbycombiningthecorrespondingindicators;secondly,thedevelopmenttrendandcurrentexportsituationofthegarmentindustryinGuangdongareanalyzed;theexportcompetitivenessofthegarmentindustryinGuangdongisanalyzedagain;thentheexportcompetitivenessofthegarmentindustryinGuangdongisanalyzedTheinfluencingfactorsareanalyzedwithGuangzhouYiqiTradingCo.,Ltd.asanexampletoanalyzefiveaspects:productionfactors,demandenvironment,relatedandsupportingindustries,corporatestrategicstructureandcompetition,andopportunitiesandpolicyenvironment.ThefollowingsuggestionsareproposedforenhancingtheexportcompetitivenessofthegarmentindustryinGuangdongProvince:1.Adjusttheproductstructure;2.Promotebrandbuilding;3.Enhancecapitaloperationandriskpreventioncapabilities;4.Strengthenthetrainingofclothingtalents.Keywords:GuangdongClothing;CompetitivenessEnhancement;ExportTrade目录TOC\o"1-3"\h\uHYPERLINK\l"_Toc7554"第1章绪论PAGEREF_Toc75541HYPERLINK\l"_Toc19741"1.1研究背景和意义PAGEREF_Toc197411HYPERLINK\l"_Toc20074"1.1.1本课题的研究背景PAGEREF_Toc200741HYPERLINK\l"_Toc26069"1.1.2本课题的研究意义PAGEREF_Toc260692HYPERLINK\l"_Toc10894"1.2文献综述PAGEREF_Toc108942HYPERLINK\l"_Toc25769"1.3课题研究方法和内容PAGEREF_Toc257693HYPERLINK\l"_Toc25078"1.3.1研究方法PAGEREF_Toc250783HYPERLINK\l"_Toc23015"1.3.2研究内容PAGER