PAGE营销计划拟定人：公司：日期：目录TOC\*MERGEFORMAT1概述PAGEREF_Toc28236082\h11.1公司简介PAGEREF_Toc28236083\h11.2概况PAGEREF_Toc28236084\h21.3主要影响PAGEREF_Toc28236085\h61.4商业理念PAGEREF_Toc28236086\h62组织结构PAGEREF_Toc28236087\h72.1管理及人员PAGEREF_Toc28236088\h72.2团队主要组成PAGEREF_Toc28236089\h72.3年度人员分析与费用PAGEREF_Toc28236090\h82.4管理机构PAGEREF_Toc28236091\h83产品组合PAGEREF_Toc28236092\h83.1选择产品组合PAGEREF_Toc28236093\h83.2销售预测PAGEREF_Toc28236094\h103.3分析当前产品组合PAGEREF_Toc28236095\h104市场分析PAGEREF_Toc28236096\h144.1市场分析PAGEREF_Toc28236097\h144.2目标市场PAGEREF_Toc28236098\h154.3市场研究计划PAGEREF_Toc28236099\h165分销与服务PAGEREF_Toc28236100\h175.1分销职能的构成PAGEREF_Toc28236101\h175.2目前销售渠道分析PAGEREF_Toc28236102\h185.3客户服务与支持PAGEREF_Toc28236103\h196竞争PAGEREF_Toc28236104\h206.1当前产品组合的竞争地位PAGEREF_Toc28236105\h206.2我们主要的竞争对手PAGEREF_Toc28236106\h206.3采取的对策PAGEREF_Toc28236107\h217广告与促销PAGEREF_Toc28236108\h217.1目标与策略PAGEREF_Toc28236109\h217.2下一年的媒体组合PAGEREF_Toc28236110\h227.3广告代理信息PAGEREF_Toc28236111\h227.4下一年广告效果评测PAGEREF_Toc28236112\h228营销人员PAGEREF_Toc28236113\h238.1营销员工数PAGEREF_Toc28236114\h238.2理想的销售团队PAGEREF_Toc28236115\h238.3非销售人员PAGEREF_Toc28236116\h248.4200年营销人员费用PAGEREF_Toc28236117\h248.5人力资源发展计划PAGEREF_Toc28236118\h249优势劣势分析PAGEREF_Toc28236119\h259.1优势PAGEREF_Toc28236120\h259.2劣势PAGEREF_Toc28236121\h269.3问题和可能性PAGEREF_Toc28236122\h2610目标与策略PAGEREF_Toc28236123\h2710.1概述PAGEREF_Toc28236124\h2710.2介绍：新产品组合PAGEREF_Toc28236125\h2710.3每个产品线组的市场目标PAGEREF_Toc28236126\h2810.4销售目标PAGEREF_Toc28236127\h2910.5各销售渠道的的销售目标PAGEREF_Toc28236128\h2910.6营销策略PAGEREF_Toc28236129\h3010.7价格政策PAGEREF_Toc28236130\h3011销售计划PAGEREF_Toc28236131\h3111.1未来三年的销售计划PAGEREF_Toc28236132\h3111.2销售目标PAGEREF_Toc28236133\h3211.3图表表示PAGEREF