PAGEIII摘要近年来，旅游电商平台出现在我们生活中的频率越来越高。携程网作为其中发展最早规模最大的OTA,在市场中实践21年并在旅游电商企业中保持领先地位，它的成功离不开其自成一套且适应潮流发展的商业模式，非常具有研究价值。本文集中阐述了旅游电商企业商业模式的相关概念及内涵，围绕携程网的发展历程与其商业模式做了相应的分析，剖析了时代潮流更迭下，电商企业的商业模式对其的影响，讨论了其竞争对手对其的威胁，就目前的形势对携程网未来的发展提出了个人的看法，并对旅游电商企业的未来发展作出预测与展望。本文系运用文献研究法和实例分析法进行的专题分析。全文分四个部分：首先，是讨论了在线旅游商业模式的发展现状；其次，是从携程角度对我国电商旅游业的商业模式进行了研究，分析其发展中面临的问题；再者，对携程现今的发展提出相应的对策，最后，是对我国旅游电商企业的发展做了展望与分析。关键词:商业模式在线旅游携程竞争优势市场定位OTA发展战略ABSTRACTInrecentyears,Tourisme-commerceplatformsappearmoreandmorefrequentlyinourlives.AstheearliestOTAwiththelargestscaleofdevelopment,Ctriphaspracticedinthemarketfor21yearsandmaintainedaleadingpositioninthetravele-commerceenterprises.ItssuccesscannotbeseparatedfromitsownbusinessmodelthatADAPTStothetrendofdevelopment,whichisofgreatresearchvalue.Thispaperfocusedonthetouristelectricitytherelatedconceptandconnotationofenterprisebusinessmodel,aroundthedevelopmentofCtripanditsbusinessmodeltodothecorrespondinganalysis,analyzesthetrendofTheTimeschange,theelectricitybusinessenterprisebusinessmodeltoitsinfluence,discussesthethreatofitsrivals,thecurrentsituationofCtripfuturedevelopmentputforwardthepersonalview,andthetouristtomakeapredictionofthefuturedevelopmentoftheelectricbusinessenterpriseandoutlook.Thispaperisathematicanalysisbymeansofliteratureresearchandcaseanalysis.Thepaperisdividedintofourparts:first,itdiscussesthecurrentdevelopmentofonlinetourismbusinessmodel;Secondly,itstudiesthebusinessmodelofChina'se-commercetourismindustryfromtheperspectiveofCtrip,andanalyzestheproblemsitfacesinitsdevelopment.Inaddition,itputsforwardthecorrespondingcountermeasuresforthecurrentdevelopmentofCtrip.Finally,itlooksforwardtoandanalyzesthedevelopmentofChina'stourisme-commerceenterprises.Keywords:BusinessmodelOnlinetravelCtripCompetitiveadvantageThemarketlocalizationOTADevelopmentstrategy目录TOC\o"1-3"\h\uHYPERLINK\l_Toc27539一、引言PAGEREF_Toc275391HYPERLINK\l_Toc12906（一）选题背景及意义PAGEREF_Toc129061HYPERLINK\l_Toc24338（二）文献综述PAGEREF_Toc24