如果您无法下载资料，请参考说明：
1、部分资料下载需要金币，请确保您的账户上有足够的金币
2、已购买过的文档，再次下载不重复扣费
3、资料包下载后请先用软件解压，在使用对应软件打开
BSM505MarketingConsumerBuyingBehaviourTheConsumerDecision-MakingProcessPostpurchaseEvaluationReturnorseeksupportinginformationPerspectivesonDecision-making:Continuumofbuyingdecisionbehaviour:Typesofbuyers:ConsumerbuyingdecisionprocessandpossibleinfluencesontheprocessPerception:MotivationforTravelReferenceGroups:CulturalInfluencesonBuyingDecisions:OrganisationalBuyingBehaviour:DefiningOrganisationalMarketing(alsoreferredtoasbusiness-to-businessorindustrialmarketing):Organisationalmarkettypes:VendorAnalysisExample:TheOrganisationalBuyer:Rationalbuyingcriteria:“Nontask”buyingcriteriaOrganisationalbuyingbehaviourMarketingimplications“NewTask”“Modifiedrebuy”“Straightrebuy”WhogetsinvolvedOrganisationalbuyingdecisionsThetaskofmarketingmanagementBuyerinformationsearchandsources:Buyer-SellerrelationshipsCB&OB:Similarities&Differences:References:References:
