摘要特许经营作为一种现代经营方式，经实践证明是许多餐饮企业走向成功的捷径。现在，特许经营模式在我国餐饮业得到了迅速的发展。但是由于我国餐饮业特许经营发展的时间尚短，仍然存在诸多问题没有解决，有碍我国餐饮企业的成长、壮大。本文对我国餐饮企业的特许经营发展进行了针对性的分析，并针对各项问题提出了切实可行的策略和建议。本文首先对特许经营进行了概述，此部分主要介绍了特许经营的概念、特点及其基本类型；其次，以餐饮业为特定的行业，阐述我国餐饮业特许连锁经营的现状，深入分析我国餐饮业特许连锁经营在发展过程中存在的问题；再次，结合当代中国具体的国情详细阐述我国发展特许连锁经营所要采取的对策与方法；最后，对本文所做的主要研究工作及结论作简要概述。关键词：餐饮业,特许经营,问题，对策ABSTRACKFranchisingasamodernmanagementmethod,hasbeenprovenbythepracticeistheshortcutforcateringenterprisestogetsuccess.Now,thefranchisemodeldevelopsrapidlyinChina'scateringindustry.However,duetoshorttimeofthedevelopmentofChina'scateringindustry,therearestillmanyproblemshavenotsolvedandimpedethedevelopmentofourcountry'scateringindustry.Thispapermakesanalysisoftheenvironmentofthedevelopmentofcateringenterpriseandputforwardpracticalstrategies.Firstly,thispaperdepictsthecausesandsignificanceofselectingthecateringfranchiseasthispaper'stheme,thatistosay,thecateringfranchisecannotonlyimprovethechanceoftheinvestorstobesuccessful,moreimportant,itwillbeconductivetoChina'snationaleconomy'sstabledevelopment;Then,itintroducesitsconceptsandtypesanddevelopmentstatusofthefranchise;Secondly,thispaperrepresentstheproblemsofChina'sdefectsandcorrespondingcountermeasures;Again,inordertohaveamoredetailedunderstandingofthecontentsofourcountry'scateringfranchiseenterprise.Littlesheep,forexample,isdescribedinthiscontextaboutitscurrentsituation;Thenthispaperanalysesitsadvantagesanddisadvantagesanddisadvantages'settlementproposals;Finally,thepapermakesaconclusion.KEYWORDS：CateringIndustry,Franchising,Problems,Countermeasures目录TOC\o"1-3"\h\z\uHYPERLINK\l_Toc28293前言PAGEREF_Toc282931HYPERLINK\l_Toc177691特许经营的理论知识PAGEREF_Toc177693HYPERLINK\l_Toc95551.1特许经营的含义PAGEREF_Toc95553HYPERLINK\l_Toc236181.2特许经营的特点PAGEREF_Toc236184HYPERLINK\l_Toc261431.3特许经营的基本类型PAGEREF_Toc261435HYPERLINK\l_Toc257242我国餐饮业特许经营的现状与问题PAGEREF_Toc257247