电商环境下的生鲜产品冷链物流运作模式分析—以盒马鲜生为例Analysisonoperationmodeofcoldchainlogisticsoffreshproductsine-commerceenvironment--acasestudyofboxmafreshproducts内容摘要基于消费水平的提高，便捷，多频次、小批量的“足不出户”的网上购物方式更受人们的欢迎，由此导致生鲜产品电子交易消费额度逐年提高，因而促使生鲜电商不断地发展壮大。然而，生鲜电商依靠冷链物流而运作，因此，本文以盒马鲜生为例，研究其冷链物流运作模式，并且对发现其模式存在的问题进行分析，最后基于此提出解决措施，以期冷链物流得以完善。关键词：生鲜电商;冷链物流;物流运作模式AbstractBasedontheimprovementofconsumptionlevel,theconvenient,multi-frequencyandsmall-batchonlineshoppingmethodof"stayingathome"ismorepopularamongpeople.Asaresult,theconsumptionamountofelectronictransactionoffreshproductsisincreasedyearbyyear,thuspromotingthecontinuousdevelopmentandgrowthoffreshe-commerce.However,freshe-commercereliesoncoldchainlogisticstooperate.Therefore,thispapertakesboxmafreshasanexampletostudyitscoldchainlogisticsoperationmode,analyzestheproblemsfoundinitsmode,andfinallyproposessolutionstoimprovecoldchainlogistics.Keyword:FreshE-commerce;ColdChainLogistics;LogisticsOperationMode目录1绪论...............................................................................................................11.1研究背景................................................................................................11.2研究意义................................................................................................11.3文献综述................................................................................................11.4研究思路................................................................................................22冷链物流基本概述......................................................................................32.1生鲜产品的概念....................................................................................32.2冷链物流的概念....................................................................................32.3冷链物流的发展现状及存在问题.......................................................32.4电商环境下冷链物流的运作模式.......................................................53盒马鲜生的生鲜产品冷链物流运作模式分析.........