苏州科技大学本科生毕业设计（论文）生鲜电商的物流难点分析与解决方案——以盒马鲜生为例摘要随着大数据时代的到来,传统的零售行业也正逐步向新零售发展，中国零售业正迎来新的转变机遇。虽然我国生鲜电商发展较为迅猛,但是大部分生鲜电商企业仍然面临着许多困难。本文以盒马鲜生为例，结合物流发展现状，运用SWOT分析其存在的物流问题，利用所遇到的挑战和机遇，尝试探求其发展趋势和方向，并对盒马鲜生的发展提出了相应的启示与建议。关键词：生鲜产品；电子商务；物流发展；冷链物流I苏州科技大学本科生毕业设计（论文）Analysisandsolutionoflogisticsdifficultiesoffreshe-commerce--takefreshhemaasanexampleAbstractWiththeadventoftheeraofbigdata,thetraditionalretailindustryisalsograduallydevelopingintonewretail,andChina'sretailindustryisfacingnewopportunitiesfortransformation.DespitetherapiddevelopmentoffreshelectricityinChina,mostfreshelectricityenterprisesstillfacemanydifficulties.Takingfreshhemaasanexample,thispaperanalyzestheproblemsexistinginthelogisticsdevelopment,makesuseofthechallengesandopportunitiesencountered,triestoexploreitsdevelopmenttrendanddirection,andputsforwardcorrespondingenlightenmentandSuggestionsforthedevelopmentoffreshhema.KeywordsFreshproducts;Theelectroniccommerce;Logisticsdevelopment;ColdchainlogisticsII苏州科技大学本科生毕业设计（论文）目录第1章绪论.....................................................................................................................................11.1引言..................................................................................................................................11.2盒马鲜生背景介绍...........................................................................................................11.2.1业务模式..............................................................................................................1第2章盒马鲜生的发展现状.........................................................................................................32.1盒马鲜生成功的构成因素...............................................................................................32.1.1移动互联网新物种..............................................................................................32.1.2生鲜标准化程度高................................................................................