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HOWTOWRITEABUSINESSPLANTableofContentsPreface......................................................................................................................41.THEROUTEFROMCONCEPTTOCOMPANY...................................................41.1Successfactors.................................................................................................................................................41.2Stagesofdevelopment....................................................................................................................................52.THEBUSINESSIDEA...........................................................................................82.1Developmentofabusinessidea.....................................................................................................................82.2Elementsofapromisingbusinessidea..........................................................................................................92.3Protectingyourbusinessidea......................................................................................................................132.4Presentingtoinvestors.................................................................................................................................143.THEBUSINESSPLAN........................................................................................163.1Advantagesofabusinessplan.....................................................................................................................163.2Characteristicsofasuccessfulbusinessplan..............................................................................................163.3Theinvestor'spointofview.........................................................................................................................183.4Tipsonpreparingaprofessionalbusinessplan.........................................................................................214.STRUCTUREANDKEYELEMENTSOFABUSINESSP