PAGE\*MERGEFORMATII摘要深圳作为一个国际化大都市，不仅有着十分适宜跨境电子商务发展的环境，也培育了一批优秀的电商企业。受跨境电子商务发展态势良好的影响，深圳市的跨境电子商务也分了一杯羹。跨境电子商务作为一种国际商业活动，无论是发展方式还是相关政策上都备受国家的关注和支持。但是在这些有利现象的背后，我们也应该看到深圳跨境电子商务发展中存在的问题，从商品质量、品牌问题、支付手段等方面进行分析研究是有着现实意义的。本文集中阐述了跨境电子商务相关概念及内涵，就深圳跨境电子商务发展中存在的问题和与政策、地理有关的有利条件做了相应的分析探讨，通过对相关因素的分析，讨论了深圳市政府对于当地跨境电子商务发展的政策，对深圳跨境电子商务发展过程中存在的问题进行了分析，并看好其跨境电子商务发展的前景。全文分为五个部分：首先是阐述了深圳跨境电子商务的历史阶段；其次是从深圳跨境电子商务中的商品质量问题、专业人才缺口大、缺乏品牌力量、产品同质化等问题进行了分析，从而得出一些相应的发展对策；最后对深圳跨境电子商务的发展做了总结和展望。关键词：跨境电子商务跨境电子商务平台网购AbstractAsainternationalmetropolis,Shenzhennotonlyhaveafavorableenvironmentforthedevelopmentofcross-bordere-commerce,butbringupagroupofoutstandinge-commerceenterprises.Recently,cross-bordere-commercehasbeendevelopingrapidly,includingShenzhen.Asanewtrademodel,bothdevelopmentwayandrelatedpolicieshavereceivedtheattentionandsupportofthegovernment.Butinthebackgroundoftheseadvantageous,weshouldknowthattherearemanyproblemsexistinginthedevelopmentofcross-bordere-commerceinShenzhen.Therearemanyproblemsworthstudying,whichfromtheaspectsofcommodityquality,brand,meansofpaymentandsoon.Thispaperexplainingthemeaningofcross-bordere-commerce,basedonthedevelopmentofcross-bordere-commerceinShenzhen,thefavorableconditionsareanalyzed,analyzingitshistoricaldevelopmentstageanddevelopmentstatusanddiscussingthepolicyofshenzhengovernmentoncross-bordere-commerce.Analyzedtheshenzhencross-borderelectricityproblemsexistinginthedevelopmentprocess,andbullishonthecross-borderelectricitytheprospectsfordevelopment.Thispaperisdividedintofiveparts:Chapteoneisdiscussingthemeaningofcross-bordere-commerceandhistoricaldevelopmentstage.Chaptertwoisanalyzingtheproblemofcommoditiesquality,lackofprofessionaltalents,brandappealandproducthomogeneity.Thus,obtainingsomecorrespondingcountermeasure.Atlast,summarizingthedevelopmentprospects.Keywords:Cross-bordere-commerceE-commerceplatformOnlineshoppingPAGE\*MERGEFORMAT16目录TOC\o"1-3"\h\uHYPERLINK\l"_Toc30103"一、引言PAGEREF_Toc301034HYPERLINK\l"_Toc20692"（一）选题背景