PAGE目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc370410230"摘要PAGEREF_Toc370410230\hIHYPERLINK\l"_Toc370410231"AdstractPAGEREF_Toc370410231\hIIHYPERLINK\l"_Toc370410232"第1章绪论PAGEREF_Toc370410232\h1HYPERLINK\l"_Toc370410233"第2章吉利汽车理论概述PAGEREF_Toc370410233\h2HYPERLINK\l"_Toc370410234"2.1营销环境分析PAGEREF_Toc370410234\h2HYPERLINK\l"_Toc370410235"2.1.1宏观环境分析PAGEREF_Toc370410235\h2HYPERLINK\l"_Toc370410236"2.1.2微观环境分析PAGEREF_Toc370410236\h2HYPERLINK\l"_Toc370410237"2.2市场定位分析PAGEREF_Toc370410237\h2HYPERLINK\l"_Toc370410238"2.3竞争者现状及市场现状分析PAGEREF_Toc370410238\h3HYPERLINK\l"_Toc370410239"2.4吉利汽车营销模式PAGEREF_Toc370410239\h3HYPERLINK\l"_Toc370410240"2.4.1.以营销6P模式为竞争基础PAGEREF_Toc370410240\h3HYPERLINK\l"_Toc370410241"2.4.2.从提高服务入手PAGEREF_Toc370410241\h3HYPERLINK\l"_Toc370410242"2.4.3.加强品牌建设PAGEREF_Toc370410242\h3HYPERLINK\l"_Toc370410243"2.5吉利汽车目标市场分析PAGEREF_Toc370410243\h3HYPERLINK\l"_Toc370410244"2.5.1偏好细分PAGEREF_Toc370410244\h3HYPERLINK\l"_Toc370410245"2.5.2.心理的细分PAGEREF_Toc370410245\h3HYPERLINK\l"_Toc370410246"2.5.3.格调的细分PAGEREF_Toc370410246\h4HYPERLINK\l"_Toc370410247"2.6目标市场的选择PAGEREF_Toc370410247\h4HYPERLINK\l"_Toc370410248"第3章营销策略分析PAGEREF_Toc370410248\h5HYPERLINK\l"_Toc370410249"3.1吉利汽车产品策略PAGEREF_Toc370410249\h5HYPERLINK\l"_Toc370410250"3.1.1吉利汽车应加强对产品策略的调整PAGEREF_Toc370410250\h5HYPERLINK\l"_Toc370410251"3.1.2加强吉利汽车竞合战略PAGEREF_Toc370410251\h5HYPERLINK\l"_Toc370410252"3.1.3加强高效宣传，打造名牌战略PAGEREF_Toc370410252\h5HYPERLINK\l"_Toc370410253"3.1.4加大网络宣传力度,加强企业网络建设PAGEREF_Toc370410253\h5HYPERLINK\l"_Toc370410254"3.1.5应对吉利汽车价格进行调整PAGEREF_Toc370410254\h5HYPERLINK\l"_Toc370410255"3.1.6改变吉利汽车服务策略，减少负面口碑的影响PAGEREF_Toc370410255\h5HYPERLINK\l"_Toc370410256"3.2吉利汽车价格策略PAGEREF_Toc370410256\h6HYPERLINK\l"_Toc370410257"3.2.1修正传统成本导向定价方法PAGEREF_Toc370410257\h6HYPERLINK\l"_Toc3