编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第PAGE7页共NUMPAGES7页第PAGE\*MERGEFORMAT7页共NUMPAGES\*MERGEFORMAT7页序号板块中文译文1策划(plan)公关活动PRactivity2公关公司PRpartner3投标书tenderbook4提案proposal5公司介绍companyprofile6公关策略PRStrategy7传播策略communicationstrategy8xx新闻宣传Newscommunicationaboutxx9公关公司职责ResponsibilityofPRAgency10传播目标Objective11目标受众TargetAudience12传播现状分析CorporateCommunicationSWOTAnalysis13优势Strength(S)14劣势Weakness(W)15机遇Opportunity(O)16威胁Threat(T)17负责人Stakeholder18新闻宣传Newscommunication19媒体沟通MediaCommunication20新媒体开拓NewMediaExploited21最少12名来自业内或公司的具有领导地位的资深公共关系实践者组成的小组apanelofatleast12leadingseniorPRpractitionersfromagencyandin-houseenvironments22xx上市后新闻宣传Newscommunicationafterxxlaunch23危机公关CrisisPR24根据实际情况进行跟进处理Crisismanagementaccordingtoactualsituation25xx舆论环境Publicenvironmentforxx26核心媒体群策略StrategyofKeyMediagroup27结合实际需求进行新媒体开拓Toexploitednewmediaaccordingtoactualneed28强化媒体的掌控Strengthenthecontrolofmedia29xx新闻资料准备Newsfilespreparationforxx30xx后续宣传Communicationafterxx31区域性inlocalareas32本月重点工作To-dolistofthismonth33其他工作Others34日常新闻宣传Dailynewscommunication35媒体分析AnalysisofMedia36重点监测Thekeypointmonitorlist37媒体监测总结MonitorConclusion38意见领袖opinionLeader39中坚力量coregroup40传统核心团队TraditionalGroup41新锐团队Newcoregroup42出发点Basicpoint43建立品牌形象Setuptheimage44今年的促销活动PromotionalActivityoftheYear45吸引注意力的促销活动attention-grabbingpromotionalevent462008年公关环境PRcircumstance200847活动(event)合作项目cooperationproject48圆桌会议roundtablemeeting49会场布置VenueArrangement50设计方案Designproposal51地面设计floorplan52贵宾室VIProom53签到处reception54透视图perspectivedrawing55指引牌设计directionalsignagedesign56邀请函invitation57单独插页aseparatepageinside58折叠线foldingline59胸卡breast-card60备选设计方案alternativedesign61背景设计backdropdesign62xx后期维护工作（相册制作等）Maintenanceworkafterxx（picturefilesmade）63活动前期沟通宣传Pre-eventCommunication64活动过程跟踪沟通During-eventCommunicationandfollow-up65活动内容和细节建议EventDetailRecommend66活动（形式）策划EventPlan67活动（线下：会展、路演、促销等）Events68xx成员小型媒体沙龙xxmembermediasalon69华南媒体沙龙活动Huananmediasalonevent70媒体食宿安排AccommodationArrangement71参加规则Rulesofentry72礼物建议GiftRecom