PAGE\*MERGEFORMATI毕业设计报告(论文)互联网环境下新零售模式及架构的研究所属院经济管理学院专业电子商务学号33315222姓名刘玉卉指导教师王一海起讫日期2018.11--2019.5设计地点东南大学成贤学院PAGEIV互联网环境下新零售模式及架构的研究摘要在“互联网＋”、“共享经济”的影响下，传统零售行业持续低迷，销售额增长速度放缓，消费者对互联网消费的需求和欲望愈发明显。二十一世纪以来互联网、云计算、大数据等技术迅猛发展并广泛应用，催生了“互联网＋零售”这一零售新形式，并逐渐主导着零售业的发展方向。“互联网＋零售”的诞生为传统电商以及传统商业发展提供了新思路，线上与线下有机结合，更好的满足消费者的需求。本文总结了相关文献中新零售的成因、内涵以及特点，并通过借鉴苏宁小店的实践经验，研究影响“新零售”模式对传统零售及电子商务行业产生的影响和变革，新零售模式作为电商行业走出瓶颈期的替代方案，针对现状以及新零售模式面对的挑战，提出相应的发展对策，希望能为互联网环境下新零售的发展提供帮助。关键词：互联网+；新零售；现状；问题；发展对策ResearchOnNewRetailModelsAndStructuresInTheInternetEnvironmentAbstractUndertheinfluenceof"Internetplus"and"sharingeconomy",thetraditionalretailindustryhasbeeninacontinuousdownturn,withthegrowthrateofsalesslowingdownandconsumers'demandanddesireforInternetconsumptionbecomingmoreandmoreobvious.Sincethe21stcentury,therapiddevelopmentandwideapplicationofInternet,cloudcomputing,bigdataandothertechnologieshavegivenbirthtothenewretailformof"Internet+retail"andgraduallydominatedthedevelopmentdirectionoftheretailindustry.Thebirthof"Internet+retail"providesnewideasforthedevelopmentoftraditionale-commerceandtraditionalcommerce.Thecombinationofonlineandofflinecanbettermeettheneedsofconsumers.Thisarticlesummarizestheliteratureorigin,connotationandcharacteristicsofnewretail,andbyreferencetothepracticeofsuningstoreexperience,studyonthe"newretail"modeloftraditionalretailande-commerceindustryandtheimpactofchange,newretailmodelasanalternativeelectricityindustryoutofthebottleneckperiod,inviewofthestatusquoandfacingthechallengeofnewretailmode,putforwardthecorrespondingdevelopmentcountermeasures,hopetoprovidehelpforthedevelopmentofnewretailInternetenvironment.Keywords:Internet+;Thenewretail;Problem;DevelopmentCountermeasures目录TOC\o"1-4"\h\z\uHYPERLINK\l"_Toc340773671"摘要PAGEREF_Toc5872677\hIHYPERLINK\l"_Toc340773672"AbstractPAGEREF_Toc340773672\hIIHYPERLINK\l_Toc14396_WPSOffice_Level1第一章绪论1HYPERLINK\l_Toc23562_WPSOffice_Le