PAGE7巴库德条码公司市场营销策略研究摘要随着信息管理的广泛应用，条码设备也被广泛应用于各行各业。在现代市场经济已经形成买方市场的条件下，市场营销几乎是企业的全部任务和职责，它在企业生产经营活动中占据极其重要的地位；加上今年金融海啸的影响，企业竞争进入白日化。在激烈的市场竞争中，合理的市场营销策略，关键到企业的生存与发展。要想在激光竞争中立于不败之地，这取决于企业的综合素质。建立完善的营销网络，制定合理的市场营销策略，提高自身的综合素质和竞争力，针对巴库德公司市场营销策略的研究，有利于提高巴库德公司的竞争力和扩大市场份额。本论文查阅大量文献，根据市场营销策略的基本理论，结合巴库德公司的实际情况，运用定性和定量相结合的方法，对巴库德公司基本情况分析，同时对市场需求和竞争环境进行了SWOT分析；研究本行业的需求与竞争，并提出了巴库德公司的市场营销策略，即市场细分化、产品策略、价格策略、促销策略和渠道策略的研究，进而提出了巴库德公司市场营销策略的实施及控制方法。关键词：市场营销；产品策略；价格策略；促销策略；渠道策略Abstractwiththeextensiveapplicationofinformationmanagement,barcodeequipmentarewidelyusedinallwalksoflife.Marketinghasrepresentedallthetasksandresponsibilitiesofenterprisesandplayedanimportantroleintheenterpriseproductionandbusinessactivitiessincethemoderneconomyhasformedundertheconditionofbuyer’smarket.Inordertocopewiththecompetition,SHENZHENBRACODESYSTEMCO.,LTDhastakenaseriesofmeasures.CoupledwiththefinancialtsunamiofthisyearthecompetitionofthetradereachedthemostfiercestateWiththeintensecompetitiveinthemarket,ReasonablemarketingstrategiesisthepointoftheSurvivalandDevelopmentfortheenterprise.Ifthelasercompetitivewanttoestablishitselfinanunassailableposition,itdependsonthecomprehensivequalityoftheenterprise,establishaperfectmarketingnetwork,developmentreasonablemarketingstrategies,improveit'scomprehensivequalityandCompetitiveness,aimattheresearchofthemarketingstrategiesforbakudecompanyit'sgreathelpforthebakudecompany’scomptitivenessandincreasethemarketingshares.ThisarticleisBaseonalotofresearches.AccordingtothemarketingstrategywiththerealsituationofHENZHENBRACODESYSTEMCO.,LTD.UsingacombinationofqualitativeandquantitativemethodstoevaluatetheexternalenvironmentandinternalenvironmentconductedaSWOTanalysis.Studytherequestandcompetitioninthesameindustry.Theauthorindicatesanewmarketselectionstrategy,whichismarketsegmentation,targetmarketselection,marketpositioningstrategyandchannelstrategy,etc.,thenpresentsasectionofSHENZHENBRACODESYSTEMCO.,LTDmarketingstrategy.Finally,theauthorbringsupthemarketi