盐城师范学院毕业设计PAGEPAGE18PAGE1盐城师范学院毕业设计2016--2017学年度盐城市“人商杯”明星篮球赛销售方案学生姓名陈玉鹏学院体育学院专业社会体育班级2013级（3）班学号13253125指导教师蒋荣2017年05月28日盐城市“人商杯”明星篮球赛销售方案摘要本课题主要研究盐城市明星篮球赛销售方案,以市场营销理论为指导,探讨篮球竞赛面向市场的销售机制与路径，试图将篮球竞赛走向产业化与市场化。本课题研究既能发挥篮球明星对大众篮球运动的普及和发展的引领作用，又能促进篮球赛事逐步形式市场化与产业化的管理与运作模式。[关键词]盐城市；“人商杯”明星篮球赛；销售方案YanchengCity"manbusinessCup"starbasketballtournamentsalesprogramAbstractThispapermainlystudiesthesalesprogramofYanchengCitystarbasketballgame.Guidedbythemarketingtheory,thepaperdiscussesthemarketingmechanismandpathofbasketballcompetitionfacingthemarket,andtriestoturnthebasketballcompetitionintoindustrializationandmarketization.Thisstudycannotonlyplaytheleadingroleofbasketballstarsforthepopularityanddevelopmentofmassbasketball,butalsopromotethemanagementandoperationmodeofthegradual,market-orientedandindustrializationofbasketballmatches.[Keywords]YanchengCity;"manbusinessCup"starbasketballmatch;salesplan目录1.竞赛销售设计方案目标......................................................052.参赛明星队情况介绍........................................................052.1南队明星运动员简介.......................................................052.2北队明星运动员简介......................................................073.商业运着设计方案...........................................................093.1冠名权赞助...............................................................093.1.1人民商场简介...........................................................093.1.2人民商场权益...........................................................103.1.3人民商场赞费...........................................................103.2门票销售设计.............................................................103.2.1体育馆窗口销售.........................................................103.2.2商场超市点销售.........................................................103.2.3网络平台销售...........................................................123.2.4药店刷卡销售...........................................................123.3广告代理设计.....................