PAGE14中国企业跨国经营存在的问题与发展战略研究摘要前一段时间，对外经贸大学发布了以《中国跨国公司发展报告（2017）》，该报告以“中国跨国公司与‘HYPERLINK"http://www.news.cn/silkroad/index.htm"\t"http://www.xinhuanet.com/money/2018-04/18/_blank"一带一路’建设”为主题，报告认为，自从提出“一带一路”这个倡议提来，对“一带一路”的投资成为中国企业尤其是中国跨国公司海外投资的热点和重要方向。现如今，中国跨国经营成功的企业很多，例如大家熟知的京东、小米、华为等等。但是仍有很多企业半路夭折，为什么会出现这种状况呢？本文通过对中国企业跨国经营现状的分析以及国内外跨国公司成功原因的分析，分析出中国跨国公司经营的不足，并提出相关的解决方法，从而使中国跨国经营的公司更加成功、促进中国的经济发展。关键词：跨国经营；现状；问题；发展战略StudyontheProblemsandDevelopmentStrategiesofChineseEnterprises'TransnationalManagementAbstractSometimeago,theUniversityofForeignTradeandEconomicCooperationissuedthe"ChinaTransnationalCorporationsDevelopmentReport(2017)",whichfocusedon"ChinesetransnationalcorporationsandtheBeltandRoadInitiative".Thereportbelievesthatsincethe"BeltandRoad"initiativewasputforward,InvestmentintheBeltandRoadInitiativehasbecomeahotspotandanimportantdirectionforChinesecompanies,especiallyChinesemultinationalcompanies,toinvestoverseas.Nowadays,therearemanysuccessfulChinesemultinationalcompanies,suchasJingdong,Xiaomi,Huaweiandsoon.Buttherearestillmanybusinessesthathavediedhalfway.Whydoesthishappen?ThroughtheanalysisofthecurrentsituationoftransnationaloperationsofChineseenterprisesandthereasonsforthesuccessofdomesticandforeignmultinationalcorporations,thispaperanalyzestheshortcomingsoftheoperationsofChinesemultinationalcorporationsandputsforwardrelevantsolutions,soastomakeChinesemultinationalcompaniesmoresuccessfulandpromotetheeconomicdevelopmentofChina.KeyWords:TransnationaloperationspresentsituationproblemDevelopmentstrategies目录摘要----------------------------------------------------------------------------------------------1Abstract-----------------------------------------------------------------------------------------Ⅱ目录----------------------------------------------------------------------------------------------Ⅲ一、引言--------------------------------------------------------------------------------1（一）选题背景----------------------------------------------