PAGEPAGE5保密类别______编号________本科毕业论文浅析南京会展业的竞争力问题院(系)别专业班级）姓名学号指导教师中国传媒大学南广学院2年5月01日PAGEI摘要如今，在服务业如此发达的情况下，作为新兴产业的会展业，不仅具有服务业的特点，同时还具有明显的集聚性和对经济增长的扩大效应。因此，被一些地方政府定为带动地方经济飞速发展的龙头产业。一方面，会展活动的举办和会展各项目的实施离不开交通、餐饮、展览场馆等行业的支持；另一方面，会展活动良好的经济与社会效益，不仅使得会展活动具有可持续性，而且会进一步拉动相关行业的发展。南京这座古老的城市将会因为会展业的发展再次腾飞。如此美好的情景下会展业也面临来自行业内外的巨大挑战，如何发挥好行业的自身优势将是会展行业急待解决的问题。关键字：南京城市会展业；展览会；会展业竞争力ABSTRACTNowadays,theserviceindustryissodeveloped.Asanemergingindustry,conventionandexhibitionindustry,notonlyhasthecharacteristicsoftheservicesector,alsohasobviousclusteringandexpansioneffectsoneconomicgrowth.Therefore,somelocalgovernmentsinordertopromotetherapiddevelopmentofleadingindustriesofthelocaleconomy.Ontheonehand,theimplementationofexhibitionactivitiesorganizedandExhibitiongoalsisinseparablefromthesupportofthetransportation,catering,exhibitionvenues,andotherindustries;theotherhand,agoodconventionandexhibitionactivitiesofeconomicandsocialbenefits,notonlymadetheconventionandexhibitionactivitiestobesustainable,butalsowillfurtherstimulatethedevelopmentofrelatedindustries.TheancientcityofNanjing,willtakeoffagainbecausethedevelopmentofexhibitionindustry.Sobeautifulsceneoftheexhibitionindustryisalsofacingenormouschallengesfrombothinsideandoutsidetheindustry.Howtoplayagoodindustrytoitsownadvantageswillbethemostpressingproblemfortheexhibitionindustry.．Keywords：ConventionandexhibitionindustryinNanjing；Exhibitions；Exhibitionindustrycompetitiveness目录TOC\o"1-2"\h\uHYPERLINK\l_Toc15645摘要PAGEREF_Toc15645IHYPERLINK\l_Toc4279ABSTRACTPAGEREF_Toc4279IIHYPERLINK\l_Toc19799目录PAGEREF_Toc197991HYPERLINK\l_Toc3706绪论PAGEREF_Toc37061HYPERLINK\l_Toc8028一、南京城市会展业的现状PAGEREF_Toc80281HYPERLINK\l_Toc7433（一）展会数量由少到多PAGEREF_Toc74331HYPERLINK\l_Toc19318（二）展会层次由低到高PAGEREF_Toc193181HYPERLINK\l_Toc24702（三）主办方式由单一到多元PAGEREF_Toc247021HYPERLINK\l_Toc15468二、城市会展业竞争机制优势PAGEREF_Toc154682HYPERLINK\l_Toc9152（一）区域经