本科论文沈阳城市学院毕业设计（论文）PAGE\*MERGEFORMAT-1-摘要随着互联网全球信息和通信技术的发展，电子商务的发展突飞猛进。在国际贸易当中，与传统贸易相比，跨境电子商务以高频率、小批量、速度快和其便捷性的特点发展迅速。在此背景之下，要加快沈阳澎湃动力科技有限公司跨境电商平台运营的发展，需要企业在新的竞争环境下要积极参与变革创新。虽然我国跨境电子商务起步较晚，但这个行业给我国的外贸企业带来了重要的经济效益，这一点上跨境电子商务具有非常重要的意义，但在其迅猛发展的同时，我国的跨境电商企也面临着众多的问题和挑战。本文以沈阳澎湃动力科技有限公司跨境电商平台运营为研究对象，分析沈阳澎湃动力科技有限公司在eBay跨境电子商务平台的运营中出现的问题，并针对这些问题提出相关的解决对策，以此为沈阳澎湃动力科技有限公司跨境电商平台运营的长远发展提供一定的参考和依据，也为促进我国中小企业跨境电商可持续发展提供理论参考。关键词：跨境电商；平台运营；问题研究；eBayAbstractWiththedevelopmentofglobalinformationandcommunicationtechnologiesontheInternet,thedevelopmentofe-commercehasadvancedbyleapsandbounds.Ininternationaltrade,comparedwithtraditionaltrade,cross-bordere-commercehasdevelopedrapidlywiththecharacteristicsofhighfrequency,smallbatch,fastspeedanditsconvenience.Againstthisbackground,toacceleratethedevelopmentofShenyangPowertecTechnologyCo.,Ltd.'scross-bordere-commerceplatformoperation,enterprisesneedtoactivelyparticipateinreformandinnovationinanewcompetitiveenvironment.AlthoughChina'scross-bordere-commercestartedlate,thisindustryhasbroughtimportanteconomicbenefitstoChina'sforeigntradeenterprises.Thispointhasgreatsignificanceforcross-bordere-commerce.However,whileitsrapiddevelopment,China'scross-bordere-commerceBordere-commercecompaniesalsofacemanyproblemsandchallenges.ThisarticletakesShenyangPowertecTechnologyCo.,Ltd.'scross-bordere-commerceplatformoperationastheresearchobject,analyzestheproblemsthatShenyangPowertecTechnologyCo.,Ltd.hasencounteredintheoperationofeBaycross-bordere-commerceplatform,andproposesrelevantsolutionstotheseproblems.Thisprovidesacertainreferenceandbasisforthelong-termdevelopmentofthecross-bordere-commerceplatformoperationofShenyangPowertecTechnologyCo.,Ltd.,andalsoprovidesatheoreticalreferenceforpromotingthesustainabledevelopmentofcross-bordere-commerceofsmallandmedium-sizedenterprisesinChina.Keywords:cross-bordere-commerce;platformoperation;problemresearch;eBay引言在网络信息时代，电子商务应运而生。中国跨境电子商务的快速发展有助于解决中国传统贸易公司的问题，为外贸企业发展提供了崭新平台，将传统贸易企业转型