毕业论文（设计）承诺书本人郑重承诺：2、本论文（设计）中，所有实验、数据和有关材料均是真实的。3、本论文（设计）中除引文和致谢的内容外，不包含其他人或机构已经撰写发表过的研究成果。4、本论文（设计）如有剽窃他人研究成果的情况，一切后果自负。作者签名：签字日期：年月日摘要：电子商务是传统企业市场竞争的必然选择,传统企业与电子商务融合是一种趋势。全面电商化、全面在线化以及打破边界与改变服务是电子商务发展的新态势，商务电子化日益成为21世纪的新核心，它是未来经济动力增长的关键动力。然而传统企业发展电子商务还存在观念和认识、信息化程度、市场环境、战略规划、内部资源整合以及人才等多方面的障碍。针对传统企业发展电子商务的上迷难点,提出了鼓励企业入网加快基础设施建设等相应对策。关键词：传统企业、电子商务、利益增长、策略分析Abriefanalysisontheobstaclesandcountermeasuresofe-commercedevelopmentofxuzhoudafengfoodLimitedcompanyAbstract：E-commerceistheinevitablechoiceoftraditionalenterprisemarketcompetition,andtheintegrationoftraditionalenterprisesande-commerceisatrend.Comprehensiveelectricity,fullyonlineandbreaktheboundaryandchangeserviceisofthenewsituationoftheelectroniccommercedevelopment,electroniccommerceisincreasinglybecomethenewcoreforthe21stcentury,itisthekeytothefuturepowereconomicgrowthmomentum.However,thedevelopmentofe-commerceintraditionalenterprisesalsohasmanyobstaclessuchasconceptandcognition,informationdegree,marketenvironment,strategicplanning,internalresourceintegrationandtalents.Aimingatthedifficultiesofdevelopinge-commerceintraditionalenterprises,somecountermeasuresareputforward,suchasencouragingenterprisestoenterthenetandacceleratinginfrastructureconstruction.Takingxuzhoudafengfoodco.,LTDasanexample,analyzedtheimpactofe-commerceonthetraditionalsmallandmedium-sizedenterprises,analyzesthereasonsoftheelectroniccommercedevelopmentofsmallandmedium-sizedenterprise,andprovidesthecorrespondingstrategiestosolvetheseproblems,inordertobetterpromotethehealthydevelopmentofthetraditionalsmallandmedium-sizedenterpriseelectroniccommerceinourcountry,forthehealthydevelopmentofthetraditionalbusinessenterpriseinthenewperiodtoprovideagoodfoundation.KeyWords:TraditionalenterprisesElectronicCommerceeconomicgrowthStrategyanalysis目录TOC\o"1-3"\h\uHYPERLINK\l"_Toc10809"前言PAGEREF_Toc108091HYPERLINK\l"_Toc8751"第一章电子商务的定义和对实体企业的影响PAGEREF_Toc87512HYPERLINK\l"_Toc6381"1.1电子商务的发展对实体企业的影响