PAGE18家电零售企业的竞争力研究——以深圳市顺电连锁股份有限公司为例摘要随着市场经济的深入发展,中国家电零售企业面临的竞争形式日益严峻。而要在激烈的竞争中处于不败的地位，家电零售企业就要不断提高自身的竞争力。因此，对于中国的家电零售企业的竞争力研究一直是研究者研究的一个热点。本文将以在家电零售企业中独树一帜的深圳市顺电连锁股份有限公司为例，探索其能够在当今家电零售业低迷不振的情况下，创造销售额奇迹的原因，研究其发展的主要竞争力，发现其发展中存在的问题，以期能够对中国的家电零售企业的可持续发展提出可行性对策。本文首先对家电零售企业的竞争力研究的相关理论进行了概述，之后分析了当今我国家电零售企业发展的基本现状及存在问题。第四章则以深圳市顺电连锁股份有限公司为例，具体阐述其发展过程中所具有的主要竞争力及其存在问题。最后，通过分析深圳市顺电连锁股份有限公司的主要竞争力，得出提高我国家电零售企业竞争力的对策。关键词：企业竞争力；核心竞争力；家电零售企业CompetitivehomeapplianceretailersStudy——ShenzhenSUNDANchainco.,LTD.,forexampleAbstractWiththefurtherdevelopmentofmarketeconomy,competitionintheformofChinesehomeapplianceretailenterprisesarefacingincreasinglyserious.Andtounbeatenstatusinthefiercecompetitioninthehomeapplianceretailersmustconstantlyimprovetheircompetitiveness.Therefore,theChinesehomeapplianceretailenterprisescompetitivenessresearchhasbeenahotresearchinvestigator.ThiswillbeuniqueinthehomeapplianceretailenterpriseinShenzhenSUNDANChainCo.,Ltd.,forexample,beabletoexplorethereasonsinthecaseoftoday'shomeapplianceretailslump,createsalesmiracle,studythecompetitivenessofitsdevelopment,discoverytheproblemsinitsdevelopment,withaviewtothesustainabledevelopmentofChina'shomeapplianceretailersputforwardfeasiblecountermeasures.Thisarticlefirsthomeapplianceretailerstheorycompetitivenessstudyprovidesanoverviewofthebasicstatusafteranalyzingtoday'sChina'shomeapplianceretailbusinessdevelopmentandexistingproblems.ThefourthchapterplacestheShenzhenSUNDANChainCo.,Ltd.,forexample,specificallyaddressedthecompetitivenessofitsmaindevelopmentprocesshasitsproblems.Finally,theanalysisofthemaincompetitiveShenzhenSUNDANChainCo.,Ltd.,obtainedimproveChina'shomeapplianceretailenterprisecompetitivenessmeasures.KeyWords:enterprisecompetitiveness;corecompetitiveness;appliancecompany目录摘要-----------------------------------------------------------------------------------------------1Abstract-----------------------------------------------------------------------------------------Ⅱ目录--------