京东商城物流配送的分析与思考京东商城物流配送的分析与思考京东商城物流配送的分析与思考［摘要］国内电子商务迅速发展，物流服务限制了电子商务企业(以下简称电商企业)的成长，由此带动了相关物流理论的研究。在国内外学术界关于第三方物流的关注越来越多。本文通过对京东商城现有的物流模式发展状况进行分析，以及结合企业的发展目标，对现有的物流模式进行改进，提出发展第三方物流模式的战略构想。提出企业应如何选择物流模式，以及选择的要素和必要程序。介绍电商企业通过对那些因素的测评，才能够选择出企业最为合适的物流模式。通过列举国内B2C型电商企业的物流模式，分析京东商城当前的物流模式，根据分析的结果揭示出当前京东商城物流模型中所存在的一些问题。利用Vague理论模型与京东商城物流运营数据相结合的方式，对京东商城发展第三方物流的可行性进行推测。客观论述京东商城如今的物流运营模式，根据其条件真实评价是否适合发展第三方物流。并大胆推测其今后的发展状况，本文最后阐述了京东商城发展物流的现实意义。［关键词］京东；物流；配送；改进方案JingDongMallLogisticsDistributionAnalysisandThinkingBusinessAdministrationMajorCAIyu-boAbstract:Therapiddevelopmentofdomestice-commerce,logisticsservicesbecomee-commercebusinesses(hereinafterreferredtoascommercialenterprises)RiseandFallofthekeyfactorswhichledtheresearchrelatedlogisticstheory.Inacademiccirclesathomeandabroadconcernedaboutthegrowingnumberofthird-partylogistics.Inthispaper,existingJingdongMalllogisticsmodeldevelopmentwereanalyzed,andthecombinationofbusinessdevelopmentgoals,theexistinglogisticsmodelproposedtoimprovethestrategicvisionthroughthedevelopmentofthird-partylogisticsmodel.Enterprisesshouldchoosehowtomakethelogisticsmode,aswellaselementsandproceduresnecessarychoice.Introductionbusinessenterprisethroughtheevaluationofthosefactors,theenterprisewillbeabletochoosethemostsuitablelogisticsmodel.ByenumeratingthedomesticB2Ctypebusinessenterpriselogisticsmodel,analyzethecurrentJingdongMalllogisticsmodel,accordingtotheresultsoftheanalysisrevealedthatsomeofthecurrentproblemsJingdongMalllogisticsmodelthatexist.VagueuseoftheoreticalmodelsandJingdongMalllogisticsoperationsdatacombination,thefeasibilityofthird-partylogisticsJingdongMalldevelopmentspeculate.Today,theobjectivediscussionJingdongMalllogisticsbusinessmodel,basedonitsevaluationofwhethertheconditionsfortherealdevelopmentofthird-partylogistics.Andboldlyspeculateitsfuturedevelopment,thispaperdescribesthesignificancefinallyJingdongMalllogisticsdevelopment.Keywords:Jingdong;logistics;distribution;improveproposals目录TOC\o"1-3"\h\uHYPERLIN