浅论互联网广告乱象的惩处力度—以“魏则西事件”为例\摘要HYPERLINK"javascript:;"互联网作为新兴的传播平台媒介,以其自身信息即时性、不受空间限制、互动性强等优势呈现出了超越传统媒介的优势,从而促使了互联网广告的快速发展,但在积极发展的同时,还存在很多不足的地方。在立法上,现行的广告法本身还存在着一些破绽,执法上,由于没有专门的网络监管设备等硬件设施以及执法人员自身经验影响难以识别违法广告,从而使得许多无良广告商在市场商业性的诱导下,重利益,钻法律的空子,越过道德的底线,发布侵害消费者权益的的虚假广告、HYPERLINK"javascript:;"隐性广告、低俗广告等违法广告，他们的这种做法不仅扰乱了网络广告市场的公平竞争秩序,同时也损害了消费者和其他广告经营者的合法权益。本文以魏则西事件为线索,揭示我国目前互联网广告市场的现状及存在的问题,并在对现行广告法以及市场的分析与总结的基础上,提出解决我国互联广告乱象的具体建议。HYPERLINK"javascript:;"关键词：魏则西；《互联网广告管理暂行办法》；现行互联网广告管理办法漏洞；互联网广告乱象对策AbstractInternetasanewplatformforthedisseminationofmedia,withitsowninformationreal-time,freefromspaceconstraints,interactiveandotheradvantagesshowtheadvantagesbeyondthetraditionalmedia,thuscontributingtotherapiddevelopmentofInternetadvertising,butinthepositivedevelopmentatthesametime,Asaresultoflegislation,theexistingadvertisinglawitself,theexistenceofthedrawbacksoflawenforcement,becausethereisnospecialnetworkequipmentandotherhardwarefacilitiesandlawenforcementofficersexperiencetheirownexperienceisdifficulttoidentifyillegaladvertising,makingmanyunscrupulousadvertisersinthemarketundertheinductionofcommercial,HYPERLINK"javascript:;"Theinterestsofthelaw,theloopholesinthelaw,acrossthemoralbottomline,issuedafalseadvertising,violationsofconsumerprivacyadvertising,hiddenadvertisingandotherillegaladvertising,notonlydisturbtheonlineadvertisingmarketfaircompetitionorder,butalsodamagetheconsumerandotherThelegitimaterightsandinterestsofadvertisingoperators.ThispapertakestheWeiZexieventasacluetorevealthecurrentsituationandexistingproblemsoftheInternetadvertisingmarketinourcountry.Onthebasisoftheanalysisandsummaryofthecurrentadvertisinglawandthemarket,thispaperputsforwardtheconcreteproposaltosolvethechaosofChina'sInternetadvertising.Keywords:WeiZixi;"InternetadvertisingmanagementInterimMeasures";thecurrentInternetadvertisingmanagementapproachloopholes;Internetadvertisingchaoscountermeasures目录摘要.........................................................1Abstract...............