此资料由网络收集而来，如有侵权请告知上传者立即删除。资料共分享，我们负责传递知识。PAGEPAGE19英语词汇-广告术语篇一：杂志广告及版式术语必备英文词汇杂志广告及版式术语必备英文词汇规格Specification黑白：B&W整版Fullpage跨页Spread竖1/2版Vertical1/2page横1/2版Horizontal1/2page竖1/3通版Vertical1/3page横1/3通栏Horizontal1/3page竖1/4版Vertical1/4page横1/4版Horizontal1/2page1/4通栏Extension1/4page竖1/8版Vertical1/8page横1/8版Horizontal1/8page版花Floret彩版：Color整版封面Frontcover整版封二Insidefront封二位Insidefront整版封三Insideback整版封底Backcover封三位Insideback中心跨页Spread彩色整版Fullpage彩色1/2版1/2page彩色1/3版1/3page彩色1/4版1/4page彩色内插(商家自印)文字广告刊登次数Frequency优惠比率Discount规格版面Specification尺寸(高X宽)mm新闻纸黑白B&W(元)新闻纸彩色Color(元)轻涂纸彩色Color(元)整版封面Frontcover整版封二Insidefront整版封三Insideback整版封底Backcover报眼中心跨页Spread封二位Insidefront封三位Insideback内页整版Fullpage版花Floret优惠方式Preferential刊登次数Frequency优惠比率Discount彩色外封：Colourfrontcovers封面Frongcover240mm×280mm封二insidefront240mm×340mm封三insideback240mm×340mm封四Backcover240mm×340mm彩色内封：Colourinsidecovers内封一Titlepage240mm×340mm内封二Backtitlepage240mm×340mm内封三Secondpagefrombottom240mm×340mm内封四Backsecondpagefrombottom240mm×340mm彩色内页:Colourinsdepages全版Fullpage240mm×340mm通版Centralspread510mm×340mm彩色插页Colourinsert(doutlesided)中封一Frontmediumquarto210mm×285mm中封二Insidefrontmedium210mm×285mm中封三Backmediumquarto210mm×285mm中封四Insidebackmedium篇二：英文广告术语词汇广告英语术语——创作用语广告讯息advertisingmessage艺术art艺术方向artdirection艺术家artist美术总监artdirector大创意bigidea头脑风暴法brainstorming传播媒介communicationsmedia概念化conceptualization文案人员copywriter创意纲要creativebrief创意总监creativedirector创意过程creativeprocess创意金字塔creativepyramid创意creative创造creativity感性诉求emotionalappeals控险家explorer事实型思维fact-basedthinking信息性informational法官judge指定mandatories讯息战略messagestrategy非文字nonverbal产品概念productconcept理性诉求rationalappeals目标受众targetaudience技巧technical转换性transformational价值型思维value-basedthinking文字的verbal形象化visualization战士warrior样片animatic动画技法animationtechniques声频audio艾耶1号式AyerNo.1利益式标题benefitheadlines正文bodycopy粗体boldface照相制版camera-readyart表演纲要castingbrief结尾