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编号:时间:2021年x月x日书山有路勤为径,学海无涯苦作舟页码:第PAGE35页共NUMPAGES35页第PAGE\*MERGEFORMAT35页共NUMPAGES\*MERGEFORMAT35页浙江大学公共关系学在线作业2014年窗体顶端HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1HTMLCONTROLForms.HTML:Hidden.1您的本次作业分数为:100分HTMLCONTROLForms.HTML:Hidden.1单选题HTMLCONTROLForms.HTML:Hidden.11.完整的CI应该是一个不可分割的系统,即CIS,通常译之为_____,包括企业经营理念、行为活动、视觉传达等实体性与非实体性的整体传播系统。HTMLCONTROLForms.HTML:Option.1A整合营销系统HTMLCONTROLForms.HTML:Option.1B视觉识别系统HTMLCONTROLForms.HTML:Option.1C企业识别系统HTMLCONTROLForms.HTML:Option.1D整合传播系统正确答案:CHTMLCONTROLForms.HTML:Hidden.1单选题HTMLCONTROLForms.HTML:Hidden.12.组织开创阶段适用的公共关系活动方式是__________HTMLCONTROLForms.HTML:Option.1A维系型公关HTMLCONTROLForms.HTML:Option.1B建设型公关HTMLCONTROLForms.HTML:Option.1C防御型公关HTMLCONTROLForms.HTML:Option.1D矫正型公关正确答案:BHTMLCONTROLForms.HTML:Hidden.1单选题HTMLCONTROLForms.HTML:Hidden.13.公关调查的对象是__________HTMLCONTROLForms.HTML:Option.1A公众HTMLCONTROLForms.HTML:Option.1B市场HTMLCONTROLForms.HTML:Option.1C环境HTMLCONTROLForms.HTML:Option.1D社会正确答案:AHTMLCONTROLForms.HTML:Hidden.1单选题HTMLCONTROLForms.HTML:Hidden.14.关于会议的公关礼仪,以下叙述不正确的是?HTMLCONTROLForms.HTML:Option.1A提出会见要求时,应将要求会见人的姓名、职务及会见什么人、会见的目的告知对方。HTMLCONTROLForms.HTML:Option.1B要准确掌握会见、会谈的时间、地点和双方参加人员的名单,及早通知有关人员和有关单位做好必要的安排。HTMLCONTROLForms.HTML:Option.1C门为准,客人占背门一侧,主人面向正门,主谈人居中。HTMLCONTROLForms.HTML:Option.1D客人到达时,主人应在门口迎接。如在会客厅门中迎候,就应由工作人员在楼门口迎接,引入会客厅正确答案:CHTMLCONTROLForms.HTML:Hidden.1单选题HTMLCONTROLForms.HTML:Hidden.15.通过运用各种演讲艺术,要使演讲具备两种力量:________的力量和艺术的力量。HTMLCONTROLForms.HTML:Option.1A语言HTMLCONTROLForms.HTML:Option.1B逻辑HTMLCONTROLForms.HTML:Option.1C表扬HTMLCONTROLForms.HTML:Option.1D文字正确答案:BHTMLCONTROLForms.HTML:Hidden.1单选题HTMLCONTROLForms.HTML:Hidden.16.亚里士多德的________一书被后人誉为是最早问世的原始公共关系学的理论书籍。HTMLCONTROLForms.HTML:Option.1A修辞学HTMLCONTROLFo