延边宝连迪珠宝有限公司发展战略研究摘要随着世界经济的快速发展，珠宝企业变得越来越有活力，发展的步伐也越来越好。然而，随着国外珠宝公司进入中国，珠宝行业的竞争日趋激烈，加上珠宝产品需求的波动，珠宝公司的发展前景令人担忧。根据“十二五”规划，国家提倡对珠宝公司发展提出更高要求，要求他们重组，优化产业结构，提高技术水平。在当前的发展形势下，珠宝企业不仅要提升企业核心竞争力，还要推动企业发展战略的实现，实施发展战略规划，促进珠宝企业和行业的可持续发展。关键词：延边宝连迪珠宝有限公司；发展战略；持续发展AbstractWiththerapiddevelopmentoftheworldeconomy,jewelleryenterpriseshavegainedvitalityandthedevelopmentmomentumofenterpriseshasbeengood.However,asforeignjewelrycompaniescontinuetofloodintoChina,thecompetitioninthejewelryindustryisincreasinglyfierce,coupledwiththeunstabledemandforjewelryproducts,thedevelopmentprospectsofjewelrycompaniesareworrying.Inthe"TwelfthFive-YearPlan",thestateputforwardhigherrequirementsforthedevelopmentofjewelryenterprises,requiringenterprisestorestructure,optimizetheindustrialstructure,andimprovethetechnicallevel.Underthecurrentdevelopmentsituation,itisimperativeforjewelrycompaniestocarryoutdevelopmentstrategyplanning,whichnotonlyenhancesthecorecompetitivenessofenterprises,butalsopromotestherealizationofcorporatedevelopmentstrategiesandpromotesthesustainabledevelopmentofjewelryenterprisesandindustries.Keywords:YanbianBaoliandiJewelryCo.,Ltd.;developmentstrategy;sustainabledevelopment目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc5301670"一、绪论PAGEREF_Toc5301670\h3HYPERLINK\l"_Toc5301671"（一）研究背景PAGEREF_Toc5301671\h3HYPERLINK\l"_Toc5301672"（二）研究意义PAGEREF_Toc5301672\h3HYPERLINK\l"_Toc5301673"（三）研究方法PAGEREF_Toc5301673\h4HYPERLINK\l"_Toc5301674"1.文献研究法PAGEREF_Toc5301674\h4HYPERLINK\l"_Toc5301675"2.调查法PAGEREF_Toc5301675\h4HYPERLINK\l"_Toc5301676"（一）战略管理定义PAGEREF_Toc5301676\h4HYPERLINK\l"_Toc5301677"1.总成本领先战略PAGEREF_Toc5301677\h4HYPERLINK\l"_Toc5301678"2.差异化战略PAGEREF_Toc5301678\h5HYPERLINK\l"_Toc5301679"3.一体化战略PAGEREF_Toc5301679\h5HYPERLINK\l"_Toc5301680"4.并购战略PAGEREF_Toc5301680\h6HYPERLINK\l"_Toc5301681"（二）战略管理特点PAGEREF_Toc5301681\h7HYPERLINK\l"_Toc5301682"1.企业战略的特点PAGEREF_Toc5301682\h7HYPERLINK\l