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编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第PAGE8页共NUMPAGES8页第PAGE\*MERGEFORMAT8页共NUMPAGES\*MERGEFORMAT8页InternationalMarketingTermsDefinationEditedbyPengkaiDefinationDefinethefollowingterms:internationalmarketingP9Internationalmarketingistheperformanceofbusinessactivitiesdesignedtoplan,price,promote,anddirecttheflowofacompany'sgoodsandservicetoConsumerorusersinmorethanonenationforaprofit.controllable/uncontrollableelementsP10Theelementsofbusinessenvironmentwhichunder/beyondthethecontrolofcompanies.domestic/foreignuncontrollablesP11Aspectsofthedomestic/foreignenvironmentthatarebeyondthecontrolofcompaniesSRCSelf-ReferenceCriterionP14Anunconsciousreferencetoone'sownculturalvalues,experiences,andknowledgeasabasisfordecision.EthnocentrismP14Thenotionthatpeopleinone’sowncompany,culture,orcountryknowsbesthowtodothings.GlobalAwarenessP16Toleranceofculturaldifferenceandknowledgeofcultures,history,worldmarketpotential,andglobaleconomic,social,andpoliticaltrends.DefineGATTP27GeneralAgreementonTariffsandTrade:(1)tradeshallbeconductedonanon-discriminatoryBasis;(2)protectionshallbeaffordeddomesticindustriesthroughcustomstariffs,notthroughsuchcommercialmeasuresasimportquotas;(3)consultationshallbetheprimarymethodusedtosolveglobaltradeproblems.WTOP28WorldTradeOrganizationIMFP30InternationalMonetaryFund:Stabilizeforeignexchangerates,facilitatetheexpansionandbalancegrowthofinternationaltrade.EMUP36EconomicandMonetaryUnion:AprovisionoftheMaastrichtTreaty,establishedtheparametersofthecreationofacommoncurrencyfortheEU,theeuro,andestablishedatimetableforitsimplemention.NAFTAP39NorthAmericanFreeTradeAgreement:Marketaccess,Nontariffbarriers,Rulesoforigin,Customsadministration,Investment,Service,Intellectualproperty,Governmentproperty,Governmentprocurement,Standards.ASEAN+3P42AssociationofSoutheastAsianNationsplusChina,Japan,andSouthKorea:TodealwithtradeandmonetaryissuesfacingAsia.APECP42Asia-PacificEconomicCooperation
