环游创想huanyouchuangxiang商业方案书BusinessPlan目录Contents执行纲要4TOC\o"1-5"\h\zl.Summary4环境与契机5Environmentandopportunity5产品与效劳7.Productsandservice7市场研究与分析7Marketresearchandanalysis7公司及战略8Companystrategy8公司管理9Companymanagement9技术可行性分析10Technicalfeasibilityanalysis10资金需求10Capitaldemand1.0.环境与契机10Environmentandopportunity1.0.2.1各种环境的根本情况1.0.Basicsituationofvariouskindsofenvironment10市场现状12Themarketsituation...产品与效劳Productsandservice效劳定位Serviceorientation产品Product..s市场研究与分析Marketresearchandanalys.s市场概述Marketoverview4.2目标市场分析Targetmarketanal..y.s.i.s..4.3市场定位Marketlocalization....4.4市场需求预测Marketdemandforecast..i.n.g.4.5市场营销策略Marketingstrategy4.6具体执行方案Specificimplementation..5•竞争分析CompetitiveanalysisSWOT分析1.2...1.4...1.4...14..1.4...错误.!未定义书签.....错误!未定义.书.签。....错误!未定义.书.签。.....错误.!未定义书签....20..2.0...20..2.0...2.5...25..252.5.272.7.错误!未定义书签..错误.!未定义书签..3.3.3.3.333.3SWOTanalysis34竞争力量分析TOC\o"1-5"\h\zCompetitiveforcesanalysis345.3分析总结395.3Analysissummary39公司及战略40Thecompanyandthestrategic406.1公司宗旨30.6.1Companytenet406.2公司经营理念40CompanyOperatephilosophy4.Q6.3公司目标.0,Companytarget4.0.公司战略4.1.Companystrategy4.1.公司管理43Thecompanymanagement4.核心、管理层经理工作职责44Thecoremanagementmanagerjobresponsibilities44员工4.6.Employees46效劳流程图47.Theserviceflowchaxt.4.7.价值链管理Valuechainmanagement8•技术可行性分析Technicalfeasibilityanalysis主要技术Maintechnology平安技术Securitytechnology技术维护与开发的人力资源Maintenanceanddevelopmentofhumanreso.u.r.c.e.s.总结Conclusion资金需求Capitaldemand999999112233目前资金需求量Currentcapitaldemand....其他资金需求Othercapitalneeds资本金具体使用Specificuseofthecapital财务分析Financialanalys.i.s4.8...48..,52...52...52..5.2...53..5.3...5.4...54..5.4...5.4错误•未定义书.签。.....普误•未定义书签_..错.误!未定义书签。....错误!未定义.书.签。....55...5.5...错.误!未定义书签。....错误!未定义书.签.。....错误!未定义书.签.。....错.误!未定义书签。....58..财务根本假设……TOC\o"1-5"\h\zFinancialbasicassumptions58..财务报表〔见附表〕59..Financi