内容摘要:随着家电行业中技术差距的日益缩小，家电企业间的竞争也随之由传统的产品竞争走向了售后服务的竞争，我国家电企业越来越注重产品销售渠道的建设，在其营销过程中，销售预警的管理直接影响到家电企业的发展状况，因此，本文主要探讨了我国家电企业销售预警管理的问题，并提出了合理的预警机制，希望能对我国家电企业的发展带来一定的帮助。关键词：家电企业；销售预警；机制；帮助Abstract:Withthetechnologygapinhouseholdappliancesindustryincreasinglynarrow,householdelectricalapplianceenterprisescompetitionhaschangedfromthetraditionalproductcompetitiontotheaftersaleservicecompetition,moreandmoreattentiontotheconstructionofChina'shouseholdelectricalapplianceenterprisesproductsaleschannels,intheprocessofmarketing,salesofearlywarningmanagementwilldirectlyinfluencethedevelopmentofhouseholdelectricalapplianceenterprises,therefore,thispapermainlydiscussesthemarketingforewarningmanagementofChina'shouseholdelectricalapplianceenterprises,andputforwardtheearlywarningmechanismisreasonable,thehopecanbringsomehelptothedevelopmentofChina'shouseholdelectricalapplianceenterprises.Keywords:householdelectricalapplianceenterprises;saleswarning;mechanism;help目录TOC\o"1-3"\h\uHYPERLINK\l_Toc8164一、相关概念阐述PAGEREF_Toc81641HYPERLINK\l_Toc18503（一）企业市场营销策略的基本概念PAGEREF_Toc185031HYPERLINK\l_Toc9684（二）销售预警管理PAGEREF_Toc96842HYPERLINK\l_Toc5437（三）我国家电行业现状分析PAGEREF_Toc54372HYPERLINK\l_Toc19011（四）我国家电企业销售额分析PAGEREF_Toc190113HYPERLINK\l_Toc3874二、我国家电企业销售模式实施中存在问题PAGEREF_Toc38744HYPERLINK\l_Toc2978（一）销售方式大众化PAGEREF_Toc29784HYPERLINK\l_Toc4092（二）缺乏专业的销售人才PAGEREF_Toc40924HYPERLINK\l_Toc17362（三）信息化程度不高PAGEREF_Toc173625HYPERLINK\l_Toc6734（四）短期的推广PAGEREF_Toc67345HYPERLINK\l_Toc25292（五）缺乏系统的规划PAGEREF_Toc252925HYPERLINK\l_Toc32689（六）欠缺网络销售意识PAGEREF_Toc326896HYPERLINK\l_Toc30552（七）应收账款数目大，占资产比重高，导致现金流变少，无法流转PAGEREF_Toc305526HYPERLINK\l_Toc20750三、家电企业销售业务流程及预警分析PAGEREF_Toc207507HYPERLINK\l_Toc16092（一）家电企业销售业务流程图PAGEREF_Toc160927HYPERLINK\l_Toc3535（二）我国家电企业销售风险预警过程分析PAGEREF_Toc35358HYPERLINK\l_Toc31819（三）家电企业销售风险处理标准PAGEREF_Toc318199HYPERLINK\l_Toc29065四