学年论文题目：肇庆怀集燕文化旅游的发展研究和对策分析院别：管理学院专业：旅游管理与服务教育（师范）年级：姓名：学号：指导教师：日期：2011年8月26号编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第PAGE13页共NUMPAGES14页第PAGE\*MERGEFORMAT13页共NUMPAGES\*MERGEFORMAT14页肇庆怀集燕文化旅游发展研究和对策分析摘要通过研究怀集燕文化，找出燕岩旅游的优势，客观分析目前有燕文化中的燕岩旅游开发中出现的问题，并针对问题提出了燕岩旅游优势开发的策略和措施。关键字：燕文化，燕岩旅游，策略和措施目录一、前言····························································3HYPERLINK"file:///F:\\学年论文\\学年论文格式.doc"\l"_Toc293435488#_Toc293435488"二、文献综述·······················································3（一）燕文化旅游研究综述···········································31燕文化介绍···················································32研究燕文化意义···············································43有关燕文化景点绍·············································5（二）燕岩旅游研究综述···············································51先前发展·····················································62现状发展·····················································6三、现状怀集燕岩旅游存在的问题·····································6四、怀集燕岩旅游发展对策···········································8（一）对策聚焦：··················································8（二）发展对策···················································81.全面发掘燕文化，提高燕文化旅游产品的品位····················82.丰富燕文化旅游形式和内涵····································83.采取保护措施，防止燕文化被冲淡······························94.注重燕文化的多变性，产品创新·······························95.加大力度宣传燕岩旅游·······································106,加强经营管理制度和安全管理制度·····························10五、结语···························································11六、参考文献·······················································11一、前言怀集县是广东省西北隅通桂达湘的交通枢纽，位于“泛珠三角”通向大西南的“咽喉”，也是海上丝绸之路的对接点。三水-怀集高速公路竣工后，广州至怀集只需一个多小时。已经开发的省级风景名胜区燕岩，是我国内陆唯一的金丝燕和燕窝产地，当地人徒手攀岩掏燕窝之壮观惊险堪称南国一绝。财政并不富裕的怀集县，眼下正着力为引资进山上下一心，期待能争取得到肇庆市委、市政府对旅游开发启动资金的支持，争取能得到省政府和省旅游局的扶持，把怀集县重点旅游项目列入省旅游扶贫项目，更希望社会各界能来同唱旅游“大戏”。怀集县迫切期待有更好的对策来发展怀集资源。怀集人通过对自身的资源的进一步的了解，整合利用，研究更好的对策，从而与更多的民间资本共同开发山区独特的旅游资源，发展怀集以燕子为乡的特色旅游，更期待各家旅行社、自驾车俱乐部挂钩，定点定线，组团到怀集风景区休闲度假。二、文献综述