会展项目过程管理TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc494114953"1.会展活动的项目化管理PAGEREF_Toc494114953\h5HYPERLINK\l"_Toc494114954"1.1.会展项目的特征PAGEREF_Toc494114954\h5HYPERLINK\l"_Toc494114955"1.2.会展项目的分类PAGEREF_Toc494114955\h5HYPERLINK\l"_Toc494114956"1.2.1.展览项目分类PAGEREF_Toc494114956\h5HYPERLINK\l"_Toc494114957"1.2.2.会议项目的分类PAGEREF_Toc494114957\h5HYPERLINK\l"_Toc494114958"1.3.会展项目管理的过程PAGEREF_Toc494114958\h5HYPERLINK\l"_Toc494114959"1.3.1.会展项目生命周期PAGEREF_Toc494114959\h5HYPERLINK\l"_Toc494114960"1.3.2.会展项目管理的过程PAGEREF_Toc494114960\h5HYPERLINK\l"_Toc494114961"1.4.会展项目的利益相关者PAGEREF_Toc494114961\h6HYPERLINK\l"_Toc494114962"1.5.会展项目管理涉及的知识领域PAGEREF_Toc494114962\h6HYPERLINK\l"_Toc494114963"2.会展项目的识别与启动PAGEREF_Toc494114963\h7HYPERLINK\l"_Toc494114964"2.1.会展项目策划的基本工作流程PAGEREF_Toc494114964\h7HYPERLINK\l"_Toc494114965"2.1.1.成立策划小组PAGEREF_Toc494114965\h7HYPERLINK\l"_Toc494114966"2.1.2.进行市场调查（4个方面）PAGEREF_Toc494114966\h7HYPERLINK\l"_Toc494114967"2.1.3.决定会展策略PAGEREF_Toc494114967\h7HYPERLINK\l"_Toc494114968"2.1.4.制定媒体策略PAGEREF_Toc494114968\h8HYPERLINK\l"_Toc494114969"2.1.5.制定展示设计策略PAGEREF_Toc494114969\h8HYPERLINK\l"_Toc494114970"2.1.6.预算方案PAGEREF_Toc494114970\h8HYPERLINK\l"_Toc494114971"2.1.7.撰写项目策划方案PAGEREF_Toc494114971\h8HYPERLINK\l"_Toc494114972"2.1.8.实施效果评估PAGEREF_Toc494114972\h8HYPERLINK\l"_Toc494114973"2.2.会展项目策划书的写作PAGEREF_Toc494114973\h8HYPERLINK\l"_Toc494114974"2.2.1.会展准备阶段的文案PAGEREF_Toc494114974\h8HYPERLINK\l"_Toc494114975"2.2.2.会展预备阶段的文案写作PAGEREF_Toc494114975\h9HYPERLINK\l"_Toc494114976"2.2.3.会展说明书PAGEREF_Toc494114976\h10HYPERLINK\l"_Toc494114977"2.3.会展项目的立项与报批PAGEREF_Toc494114977\h11HYPERLINK\l"_Toc494114978"2.3.1.会展项目立项PAGEREF_Toc494114978\h11HYPERLINK\l"_Toc494114979"2.3.2.会展项目报批的概念PAGEREF_Toc494114979\h11HYPERLINK\l"_Toc494114980"3.会展项目的可行性分