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CULTURALINDUSTRYASARESULTOFNEWCITYTERTIARIZATIONDavidBoleABSTRACTThearticlintroduceanewformofeconomicactivitieshichhasattracteduchattentiondurithepastyears.Thinewformisculturalindustryatermwhichdefinesacertaiipartoftertiaryctivitietsheimportanceofwhichisrapidlygaininginimportancewithincities.Thetermculturalindustryincludesallhighlyspecializedservices,whprovideproductsandservices,thathaveahighersymbolicthanmateriavalueandtradewithintellectupiopertyrightsThearticlprovidesprecisadefinitioiofculturalndustryindanempiricalpresentatioimthecaseofLjubljana.Furthermorethearticlalsoimpliespossibleconsequencesofculturalindustryontheeconomicandspatialdevelopmentofcities.KEYWORDS:geography,economicgeography,culturalindustry,tertiarization,tertiaryactivities,urbangeography,creativity,Ljublj1IntroductionFordecadeshasSloveniabeenfacingtheimposingprocessofeconomytransformati面romthesocalledmaterialactivitientonon-material.Partofthelatterarethoseactivitieswhichresultinproductswithosymbolicvalue.Duetothecircumstancesofeconomicglobalizationtheindustrialproductionismigratingtoareas,wherecostsofproductionminimal,andalongwithotherconditionsofglobalizationpchasliberalizatbfhworldtrade,deregulationffinancialourcesandthedevelopmentofinformationandcommunicationstechnologiesc,auseasubstantialshiftintheeconomicstructureofdevelopedcountries(RavbBole27,14).Thisshifreferstothechangedstructureftheindustriasfectoioftheeconomy,whichhastotransform.Deindustrializationisatransformationoftheindustriaslectoroftheeconomy,whichhas,inthemodernconditionsofglobalization,technologicadvancesMidinternationalizatfonrade,beenforcedtochange.Itisalsothemainprocess,whichmarksthetransformationntoapost-industrsy)ciety.Deindustrializatimarksthereductionofthenumberofemployedpeopleinthemanufacturingsectoroftheeconomy,yetitdoesn'treductheimportanceofthissector.Theprocessofdeindustrializationisaninternalreorganizationofindumarkedbystrengtheningofitsproductivity,paralleltothereductionworkforcecosts(Rowthorn,Ramaswamy1999
