电子商务对市场营销策略的影响摘要：本文通过对电子商务概念、特点、类型及国内外营销现状的介绍，通过电子商务营销手段和传统营销手段你的对比，分析出电子商务在当今社会出现的必然性及优越性。同时也指出新的营销策略—电子商务对市场营销方式、营销理念、营销环境及支付手段等方面的影响和冲击，最后结合现阶段我国的实际情况给出新老营销策略整合的方法。标题：电子商务；营销策略；策略研究TheinfluenceofElectronicCommerceonmarketingstrategyAbstract:thisarticlethroughtotheelectroniccommerceconcept,characteristics,typesandstatusinquoofmarketingathomeandabroadisintroduced,throughtheelectroniccommercemarketingandtraditionalmarketingmeansyoucontrast,analysisthenecessityandsuperiorityofe-commerceintoday'ssocietyappeared.Alsopointedoutthatthenewmarketingstrategy-electroniccommercemodeofmarketing,marketingconcept,marketingenvironmentandtheinfluenceofthemeansofpayment,etc,andimpact,finallycombiningwiththeactualsituationofourcountryatpresentstagetooldandnewmarketingstrategyintegrationmethod.Keywords:e-commerce,thepresentsituation,influenceandcountermeasures,目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc479086089"一、电子商务理论介绍PAGEREF_Toc479086089\h4HYPERLINK\l"_Toc479086090"（一）电子商务的概念PAGEREF_Toc479086090\h4HYPERLINK\l"_Toc479086091"（二）电子商务的类型PAGEREF_Toc479086091\h4HYPERLINK\l"_Toc479086092"（三）电子商务的特点PAGEREF_Toc479086092\h4HYPERLINK\l"_Toc479086093"二、国内外电子商务研究状况及我国PAGEREF_Toc479086093\h5HYPERLINK\l"_Toc479086094"（一）国外电子商务研究状况PAGEREF_Toc479086094\h5HYPERLINK\l"_Toc479086095"（二）国内电子商务研究状况PAGEREF_Toc479086095\h5HYPERLINK\l"_Toc479086096"三、电子商务对市场营销策略的影响PAGEREF_Toc479086096\h6HYPERLINK\l"_Toc479086097"（一）营销方式发生改变PAGEREF_Toc479086097\h7HYPERLINK\l"_Toc479086098"（二）营销氛围发生改变PAGEREF_Toc479086098\h7HYPERLINK\l"_Toc479086099"（三）支付手段发生改变PAGEREF_Toc479086099\h7HYPERLINK\l"_Toc479086100"（四）消费习惯发生改变PAGEREF_Toc479086100\h7HYPERLINK\l"_Toc479086101"（五）营销方向发生改变PAGEREF_Toc479086101\h8HYPERLINK\l"_Toc479086102"（六）技术支持手段的变化PAGEREF_Toc479086102\h8HYPERLINK\l"_Toc479086103"四、新老两种市场营销模式比较PAGEREF_Toc479086103\h8HYPERLINK\l"_Toc479086104"结束语PAGEREF_Toc479086104\h9HYPERLINK\l