西部大开发与电子商务实施摘要我国西部经济的落后，从客观条件看，在很大程度上是由于地处偏远内陆、交通通讯落后、市场信息匮乏造成的，崇山峻岭拉远并阻隔了西部经济与东部大市场乃至国际市场的联系交流，闭塞了西部企业经营管理者的视野和思维。所以如何根据西部的实际情况发展电子商务成为西部大开发的关键。首先要实现西部大开放，密切东西部的联系交流，使西部地区实现又好又快地发展，大幅度提高科技能力，通过科技创新实现产业结构的快速升级，这就需要电子商务应用其中。根据西部的实际情况应用电子商务将会使西部企业更多的融入东部市场中去，开拓西部的市场空间，寻找更多的市场机会，促进西部的经营管理和市场营销体制的转变，只有将电子商务这一对策应用到西部企业之中，西部企业活了，强了，西部经济才有希望，西部大开发才能进一步得以实现。关键词西部大开发；电子商务；对策AbstractFromtheobjectiveconditions,thewesteconomyofchinalaggingbehindislargelyduetotheremoteinlandtransportation,poorcommunicationandlackofmarketinformation,highmountainsseparatedbyagapandtheeasternpartofthewesternmarketeconomyandinternationalmarketsaswellaslinkexchange,blockingthewesternvisionofenterprisemanagersandthinking.Therefore,accordingtotheactualsituationinthewesternregionhasbecomethekeytothedevelopmentofe-commercethekeytodevelopingthewesternregion.Firstofall,thewesternregioninordertoachieveopenandclosecommunicationlinkstheeastandthewestinthewesternregiontoachievebetterandfasterdevelopmentofasubstantialincreaseinscientificandtechnologicalcapabilities,scientificandtechnologicalinnovationthroughtherapidupgradingofindustrialstructure,whichrequiresoneofe-businessapplications.Sothatmoreenterprisesinthewesternregionintotheeasternpartofthemarkettide,andtoopenupmarketspace,lookingformarketopportunitiesandfacilitatetheoperationandmanagement,marketing,institutionalchange,onlytheenterprisesinthewesternregionofliving,strong,andhopetheeconomyofthewest,thewesterndevelopmentcanfurtherbeachieved.Keywordsdevelopmentofthewesternregion;e-commerce;countermeasures目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc231453768"摘要PAGEREF_Toc231453768\hIHYPERLINK\l"_Toc231453769"AbstractPAGEREF_Toc231453769\hIIHYPERLINK\l"_Toc231453770"第1章绪论PAGEREF_Toc231453770\h1HYPERLINK\l"_Toc231453771"1.1课题研究背景及意义PAGEREF_Toc231453771\h1HYPERLINK\l"_Toc231453772"1.1.1研究背景PAGEREF_Toc231453772\h1HYPERLINK\l"_Toc231453773"1.1.2研究意义PAGEREF_Toc231453773\h1HYPERLINK\l"_Toc231453774"