《奢侈品经济学》阅读记录目录一、内容综述................................................31.1购买力的演变.........................................41.2奢侈品的定义与分类...................................51.3研究背景与意义.......................................6二、奢侈品市场分析..........................................82.1奢侈品市场的概述.....................................92.2奢侈品市场的消费者行为..............................102.3奢侈品市场的竞争格局................................11三、奢侈品的生产与供应链管理...............................123.1奢侈品的生产流程....................................133.2奢侈品的供应链管理..................................143.3奢侈品的品牌建设....................................16四、奢侈品的价格策略.......................................184.1奢侈品的价格构成....................................194.2奢侈品的价格策略....................................204.3奢侈品的价格与市场需求..............................21五、奢侈品的营销策略.......................................225.1奢侈品的品牌传播....................................235.2奢侈品的广告策略....................................255.3奢侈品的销售渠道....................................26六、奢侈品的经济效应.......................................276.1奢侈品对经济发展的影响..............................296.2奢侈品对就业的影响..................................306.3奢侈品对税收的影响..................................31七、奢侈品的社会文化效应...................................327.1奢侈品在现代社会中的地位............................347.2奢侈品对生活方式的影响..............................357.3奢侈品对社会价值观的影响............................36八、奢侈品的政策法规环境...................................378.1国际贸易政策对奢侈品市场的影响......................398.2政府对奢侈品市场的监管..............................408.3政府对奢侈品产业的扶持政策..........................41九、未来展望...............................................429.1奢侈品市场的发展趋势................................439.2奢侈品产业的创新与发展..............................449.3对奢侈品产业未来的思考..............................46十、结论...................................................4710.1本书的主要观点总结.................................4910.2对奢侈品产业的展望.................................49一、内容综述本书主要探讨了奢侈品的经济学原理、生产与消费、市场结构以及消费者行为等方面的问题。从经济学的角