PAGEIII摘要伴随着旅游业的高速发展，旅游业为经济发展带来巨大的收益的同时，其中所蕴含的文化属性也随之日渐突显，旅游业不但提高了经济收入，也成为各地区文化交流传播的媒介。潮州市被国家列为历史文化古城，在潮州旅游业的发展中，文化旅游业具有至关重要的作用。近年来，潮州也借助其本身所蕴含的深厚文化积淀以及所保留的丰富文化形式进行旅游开发和发展，并有所成就，加快了经济发展，同时也提升了城市知名度，旅游业所带来的经济收入已然成为潮州经济收入的主要来源之一。但在这发展过程中，也逐渐暴露了很多问题，如旅游产品开发层次不高、旅游设施配套建设服务不足和旅游形象不够鲜明等问题。本文首先简单分析潮州文化旅游业的总体现状，介绍潮州发展文化旅游的资源优势和阐述文化旅游业的发展对潮州总体经济的影响，接着对其发展中存在的问题进行探讨分析，最后针对其存在的问题提出相应的对策。本文主要创新体现在是关于潮州本地的文化旅游业的理论研究，文化旅游业作为创新创意型产业，应结合地方本身发展特点才能更有成效。关键词：文化旅游潮州旅游业对策ABSTRACTWiththerapidgrowthofculturaltourism,ithasbroughtstupendousadvantagetoeconomicdevelopment.Atthesametime,theculturalattributescontainedthereinhavebecomeincreasinglyprominent.Tourismhasnotonlyincreasedeconomicincome,buthasalsobecomeamediumforculturalexchangesinvariousregions.AsanationalculturalcityofChaozhou,intheprogressofChaozhou'stourism,theculturaltourismpossessasignificantrole.Inrecentyears,Chaozhouhasalsomadeuseofitsprofoundculturalaccumulationandrichculturalformsretainedfortourismdevelopmentanddevelopment,andhasachievedresultsthathaveacceleratedeconomicdevelopment,whilealsoenhancingthecity’spopularityandthetourismindustry’sEconomicincomehasbecomeoneofthemainsourcesofChaozhou'seconomicincome.However,inthisdevelopmentcourse,alotoftroublehavegraduallybeenappeared,suchasthelowleveloftourismproductdevelopment,insufficienttransportationservicesfortouristsandinsufficientimageoftourism.ThisarticlefirstbrieflyanalyzesthewholestatusofChaozhou'sindustryofculturaltourism,illustratestheresourceadvantagesofChaozhou'sculturaltourismandexpoundstheimpactofculturaltourismontheeconomy,thendiscussestheissuesinitsgrowth,andfinallydishessolutionstotheirproblems.ThethesishasmaininnovationthatisincarnateinthetheoreticalresearchonthelocalculturaltourisminChaozhou.Asaninnovativeandcreativeestate,culturaltourismshouldbecombinedwithlocaldevelopmentcharacteristicstobemoreeffective.Keywords:CulturalTourismChaozhouTourismCountermeasure目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc39079215"一、引言PAGEREF_Toc3