浅谈品牌个性化摘要在当今社会，市场竞争日益激烈，品牌形象在市场上占据了主导地位，成功的品牌形象，能够带动企业的发展，使企业在市场立于不败之地。通过市场调查、查询资料等方式，在文中阐述了品牌个性化的概念及内涵，同时分析了品牌个性化的表现形式，阐述了影响品牌个性化的直接因素与间接因素。并以此为依据，探讨如何实现品牌的个性化设计，最终得出结论，要实现品牌个性化，需要在品牌形象设计中，考虑消费者的心理、色彩的运用、图案的运用以及当前时尚理念的融入。希望通过对品牌个性化的探讨与研究，能够对当前市场上的品牌形象设计提出一点建议。关键词：品牌形象；个性化；设计AbstractIntoday'ssociety,increasinglyfiercemarketcompetition,brandimageheldadominantpositioninthemarket,thesuccessofthebrandimage,topromotethedevelopmentofenterprises,maketheenterpriseinanimpregnablepositioninthemarket.Throughmarketresearch,informationquery,inthispaperexpoundstheconceptandconnotationofbrandpersonalization,atthesametimeanalyzedthebrandpersonalizedexpressionform,thispaperexpoundsthefactorsaffectingbrandpersonalizeddirectandindirectfactors.Andonthisbasis,thispaperdiscusseshowtoimplementthebrandofpersonalizeddesign,finallycametotheconclusionthatinordertoachievepersonalizedbrand,needinthebrandimagedesign,consumerpsychology,theuseofcolor,design,andthecurrentapplicationoftheintegrationoffashionideas.Hopethroughtothepersonalizedbrandtoexploreandresearch,tobrandimagedesignputsforwardsomeadviceonthecurrentmarket.Keywords:brandimage;Personalized;design目录TOC\o"1-3"\h\uHYPERLINK\l_Toc20415摘要…………………………………………………………………………………PAGEREF_Toc204151HYPERLINK\l_Toc31768Abstract………………………………………………………………………………PAGEREF_Toc317681HYPERLINK\l_Toc11761引言…………………………………………………………………………………PAGEREF_Toc117613HYPERLINK\l_Toc2339第一章品牌个性化设计的概述……………………………………………………PAGEREF_Toc23394HYPERLINK\l_Toc94811.1品牌个性化的概念………………………………………………………PAGEREF_Toc94814HYPERLINK\l_Toc25171.2品牌个性理论的提出………………………………………………………PAGEREF_Toc25174HYPERLINK\l_Toc120741.3品牌个性的内涵……………………………………………………………PAGEREF_Toc120745HYPERLINK\l_Toc31881.3.1个性与品牌个性…………………………………………………PAGEREF_Toc31885HYPERLINK\l_Toc295421.3.2.品牌个性与品牌形象……………………………………………PAGEREF_Toc295425HYPERLINK\l_Toc199771.3.3品牌个性与品牌定位………………………………………………PAGEREF_Toc199776HYPERLINK\l_Toc11236第二章展现品牌个性要素分析……………………………………………………PAGERE