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Chapter8:移動商務M-CommerceM-CommerceAttributesofM-commerceCopyright©2010PearsonEducation,Inc.DriversofM-commerceWirelessMobileComputing(MobileComputing)MobileDevicesMobileComputingSoftwareandServicesVoice-SupportServicesWirelessTelecommunicationsNetworksWirelesslocalareanetwork(WLAN)Atelecommunicationsnetworkthatenablesuserstomakeshort-rangewirelessconnectionstotheInternetoranothernetworkWi-Fi(wirelessfidelity)ThecommonnameusedtodescribetheIEEE802.11standardusedonmostWLANsCopyright©2010PearsonEducation,Inc.Copyright©2010PearsonEducation,Inc.MobileBankingMobilePaymentsMobileProximityPaymentsMobileRemotePaymentsdigitaldivideReferstothegapbetweenpeoplewitheffectiveaccesstodigitalandinformationtechnologyandthosewithoutProblem:窮人怎麼辦？MobileMarketingCampaignsThemajorobjectivesoftheseclassesfellintooneofsixcategories:BuildingbrandawarenessChangingbrandimagePromotingsalesEnhancingbrandloyaltyBuildingcustomerdatabasesStimulatingmobilewordofmouthMobileMarketingGuidelinesNeedsoftheMobileWorkforceSomesolutionswidelyusedbythethreesegmentsinclude:MobileofficeapplicationsSalesforceautomation(SFA)Fieldforceautomation(FFA)MobileCRM(e-CRM)PushMailRIM(ResearchinMotion)BlackberryAppleiPhoneChallengesofMobileWorkforceSupportMobileEntertainmentLocation-basedM-commerce(L-commerce)L-commerceInfrastructurePositioningComponentsLocation-BasedData27BarrierstoLocation-basedM-commerceM-commerceSecurityIssues30Ethical,Legal,andHealthIssuesInPervasiveComputingRFID:radiofrequencyidentificationSensorNetworksandSmartItems
