PAGEI摘要供应链管理的目标是缩短响应时间、提高柔性、减少浪费、获得利润。如今供应链已成为企业发展的关键部分，中国企业也开始面对来自全球的竞争。所以，未来的竞争不再是企业与企业之间的竞争，而是供应链与供应链之间的竞争，这是一个越来越为中国企业认同的观念。因此，如何发展供应链管理、如何对供应链的绩效进行正确评价成为所有企业迈向成功的关键。本文分析了麦当劳供应链管理的商业模式。它以快速响应的运营方式，从设计到分销实现了一个系统化的高效流程，最大程度地提高了存货周转和利润率，同时反映出麦当劳供应链需要优化的地方。关键词：供应链绩效管理绩效分析优化PAGEIIIPAGE1AbstractTheobjectivesofsupplychainmanagementistoshortentheresponsetime、reducewaste、makeaprofit.Nowadays,supplychainhasbecomethekeytoenterprisedevelopment,Chineseenterprisealsobeginstofacetheglobalcompetition.Therefore,thefuturecompetitionisnolongerbetweentheenterpriseandenterprise'scompetition,butthesupplychainandthecompetitionbetweensupplychain,itisamoreandmoreChineseenterprisesacceptednotion.Therefore,howtodevelopsupplychainmanagement,howtoevaluatetheperformanceofsupplychainhasbecomethekeytothesuccessofallenterprises.ThispaperanalyzestheMcDonald'ssupplychainmanagementbusinessmodel.Withitsrapidresponseoperations,fromdesigntodistributiontoachieveasystematicandefficientprocess,themaximumextenttoimprovetheinventoryturnoverandprofitmargins,whilereflectingtheMcDonald'ssupplychainneedstoimprove.Keywords：Supplychain；Performancemanagement；Performanceanalysis；Optimization目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc310364903"摘要PAGEREF_Toc310364903\hIHYPERLINK\l"_Toc310364904"AbstractPAGEREF_Toc310364904\hIIHYPERLINK\l"_Toc310364905"目录PAGEREF_Toc310364905\hIIIHYPERLINK\l"_Toc310364906"0引言PAGEREF_Toc310364906\h1HYPERLINK\l"_Toc310364907"1背景介绍与分析PAGEREF_Toc310364907\h1HYPERLINK\l"_Toc310364908"1.1麦当劳供应链简介PAGEREF_Toc310364908\h1HYPERLINK\l"_Toc310364909"1.2麦当劳供应链面临的挑战PAGEREF_Toc310364909\h2HYPERLINK\l"_Toc310364910"2麦当劳供应链绩效分析PAGEREF_Toc310364910\h2HYPERLINK\l"_Toc310364911"2.1交付绩效PAGEREF_Toc310364911\h2HYPERLINK\l"_Toc310364912"2.2供应链反应能力PAGEREF_Toc310364912\h3HYPERLINK\l"_Toc310364913"2.3资产与库存PAGEREF_Toc310364913\h4HYPERLINK\l"_Toc310364914"2.3.1资产周转次数PAGEREF_Toc310364914