生鲜农产品的供应链管理分析－－以盒马鲜生为例内容摘要随着新零售时代的到来和生鲜农产品市场的变化，这意味着生鲜农产品供应链也要与时俱进，有了更高的需求，因此对生鲜农产品供应链管理优化分析也迫在眉睫。本文分析盒马鲜生的生鲜农产品供应链管理现状与生鲜农产品供应链的结构特征，总结了生鲜农产品供应链管理的亮点，并指出其面临的生鲜农产品冷链物流水平较低的挑战、管理不当，产品质量难以保证、供应链存在潜在风险、夜间配送成本低等问题；以及结合供应链管理相关理论分别提出加大对相关人才的培养与引进，完善冷链物流体系、建立完善的供应商制度，加强员工素质培训、加强风险管理机制、优化系统，转移成本等针对性的优化策略；以期能对新零售生鲜行业供应链管理的改进和优化起到一定的参考意义。关键词：盒马鲜生；生鲜农产品；供应链管理Supplychainmanagementanalysisoffreshagriculturalproducts——acasestudyFreshippoofAbstractWiththeadventoftheeraofnewretailandthechangeoffreshagriculturalproductsmarket,whichmeansthatthefreshagriculturalproductssupplychaintokeeppacewithwithhigherTheTimes,demand,soitisurgenttooptimizethemanagementoffreshagriculturalproductssupplychain.Inthispaper,Freshipporawfreshagriculturalproductssupplychainmanagementpresentsituationandthestructurecharacteristicsoffreshagriculturalproductssupplychain,summarizesthefreshagriculturalproductssupplychainmanagement,andpointsoutthechallengesoflowleveloffreshagriculturalproductscoldchainlogistics,impropermanagement,difficultyinproductqualityassurance,potentialrisksinthesupplychain,andlowcostofnightdistribution.combinedwiththetheoriesofsupplychainmanagement,theauthorproposestoincreasethecultivationandintroductionofrelevanttalents,improvethecoldchainlogisticssystemandestablishaperfectsuppliersystem,Tostrengthenthestaffqualitytraining,strengthentheriskmanagementmechanism,optimizethesystem,transfercostsandothertargetedoptimizationSuggestions;Tothenewretailfreshindustryimprovementandoptimizationofsupplychainmanagementplayacertainreferencesignificance.Keywords:Freshippo;freshagriculturalproducts;supplychainmanagement目录内容摘要..................................................1Abstract.....................................................1一、绪论...................................................3（一）研究背景与意义.......................................31.研究背景............................................32.研究意义............................................4（二）研究内容与方法...........