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目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc179540951"PAGEREF_Toc179540951\hIHYPERLINK\l"_Toc179540952"目录PAGEREF_Toc179540952\hIHYPERLINK\l"_Toc179540953"1项目总论PAGEREF_Toc179540953\h1HYPERLINK\l"_Toc179540954"1.1项目基本情况及定位PAGEREF_Toc179540954\h1HYPERLINK\l"_Toc179540955"2项目市场研究PAGEREF_Toc179540955\h1HYPERLINK\l"_Toc179540956"2.1婚介行业形势分析（宏观）PAGEREF_Toc179540956\h1HYPERLINK\l"_Toc179540957"2.2项目市场分析（微观）PAGEREF_Toc179540957\h2HYPERLINK\l"_Toc179540958"2.3SWOT分析PAGEREF_Toc179540958\h10HYPERLINK\l"_Toc179540959"3“七月七日情”店面布置PAGEREF_Toc179540959\h12HYPERLINK\l"_Toc179540960"3.1整体布局（附图）PAGEREF_Toc179540960\h12HYPERLINK\l"_Toc179540961"3.2门面设计PAGEREF_Toc179540961\h13HYPERLINK\l"_Toc179540962"3.3大厅摆设PAGEREF_Toc179540962\h13HYPERLINK\l"_Toc179540963"3.4内间布局PAGEREF_Toc179540963\h14HYPERLINK\l"_Toc179540964"4营销策略PAGEREF_Toc179540964\h14HYPERLINK\l"_Toc179540965"4.1初期营销策略PAGEREF_Toc179540965\h14HYPERLINK\l"_Toc179540966"4.2五年后营销策略PAGEREF_Toc179540966\h18HYPERLINK\l"_Toc179540967"5公关宣传PAGEREF_Toc179540967\h19HYPERLINK\l"_Toc179540968"5.1媒体宣传PAGEREF_Toc179540968\h19HYPERLINK\l"_Toc179540969"5.2公司店面宣传PAGEREF_Toc179540969\h20HYPERLINK\l"_Toc179540970"5.3人员宣传PAGEREF_Toc179540970\h21HYPERLINK\l"_Toc179540971"5.4公关造势PAGEREF_Toc179540971\h21HYPERLINK\l"_Toc179540972"6客户服务PAGEREF_Toc179540972\h23HYPERLINK\l"_Toc179540973"6.1婚介前期PAGEREF_Toc179540973\h23HYPERLINK\l"_Toc179540974"6.2婚介中期PAGEREF_Toc179540974\h23HYPERLINK\l"_Toc179540975"6.3婚介后期PAGEREF_Toc179540975\h24HYPERLINK\l"_Toc179540976"7数据库建设PAGEREF_Toc179540976\h25HYPERLINK\l"_Toc179540977"7.1建库目的PAGEREF_Toc179540977\h25HYPERLINK\l"_Toc179540978"7.2数据库系统结构PAGEREF_Toc179540978\h25HYPERLINK\l"_Toc179540979"7.3数据库框架模型PAGEREF_Toc179540979\h26HYPERLINK\l"_Toc179540980"8财务计划PAGEREF_Toc179540980\h26HYPERLINK\l"_To
