PAGE\*MERGEFORMATI“互联网+”背景下提升广州市民营企业核心竞争力的对策研究内容摘要近年来，随着“互联网+”的日益发达，经济实力的提升，我国民营企业逐渐信息化、现代化发展，其在经济中发挥着举足轻重的作用。与此同时，企业的发展离不开企业的核心竞争力，所以，民营企业要挖掘并发挥自身企业的优势和特征，提升企业核心竞争能力，才能使企业在激烈竞争中站稳脚跟。本文基于广州市民营企业的调查，以核心竞争力理论为基础，运用了描述性统计分析的方法，具体分析数据，研究结果表明“互联网+”背景下企业的资源、能力以及外部因素对民营企业核心竞争力产生极大的影响，并提出加强企业学习与创新能力、强化企业协调管理能力、提高企业市场营销能力等对策建议，有利于为广州市民营企业在“互联网+”背景下培育自身的核心竞争力一定的借鉴意义。关键词：核心竞争力；广州市民营企业；“互联网+”PAGE\*MERGEFORMATIIResearchonthecountermeasurestoenhancethecorecompetitivenessofGuangzhou'sprivateenterprisesunderthebackgroundof"Internet+"AbstractInrecentyears,withthedevelopmentof"Internetplus"andtheenhancementofeconomicstrength,privateenterprisesinChinahavegraduallydevelopedininformationandmodernization,playinganimportantroleintheeconomy.Atthesametime,thedevelopmentofenterprisescannotbeseparatedfromthecorecompetitivenessofenterprises.Therefore,privateenterprisesneedtotapandplaytheirownadvantagesandcharacteristics,improvethecorecompetitivenessofenterprises,sothatenterprisescanstandfirminthefiercecompetition.Basedonthetheoryofcorecompetitiveness,thepapertakestheprivateenterprisesinGuangzhouasthesampleandappliesdescriptivestatisticalanalysismethodtoanalyzethedata.Itexplorestheimpactofresources,capabilitiesandexternalfactorsonthecorecompetitivenessofprivateenterprisesunderthebackgroundof"Internetplus".Italsoproposesstrengtheningenterpriselearningandinnovationability,strengtheningtheabilityofenterprisecoordinationandmanagement.ItishelpfultogiveGuangzhouprivateenterprisessomeexperienceincultivatingtheircorecompetitivenessunderthebackgroundof"Internetplus".Keyword：corecompetitiveness；Guangzhouprivateenterprises；"Internetplus"目录TOC\o"1-3"\h\uHYPERLINK\l_Toc7171内容摘要PAGEREF_Toc7171IHYPERLINK\l_Toc32721AbstractPAGEREF_Toc32721IIHYPERLINK\l_Toc8354一、绪论PAGEREF_Toc83541HYPERLINK\l_Toc20784（一）研究背景及意义PAGEREF_Toc207841HYPERLINK\l_Toc244361.研究背景PAGEREF_Toc244361HYPERLINK\l_Toc25802.研究意义PAGEREF_Toc25801HYPERLINK\l_Toc1