佳木斯大学本科毕业论文（设计）第PAGE\*MERGEFORMAT26页摘要随着网络经济不断壮大，网络营销模式逐步取代了传统的营销模式成为房地产企业应用最多的宣传手段，使房地产企业的业务往来更加方便快捷。网络营销模式越来越受到广大房地产商的重视。很多的房地产商致力于把网络营销管理与企业未来的发展放在同一高度。本文从所处环境、市场走访调查、相关文献阅读、案例分析等多个角度对骄阳房地产公司的网络营销模式进行调查分析，通过分析研究房地产项目的各种环境和企业当前的发展状况以及企业现有的一些问题，制定了符合企业自身和市场大环境的互联网营销策略和手段，加大对网络营销管理的重视，制定网络营销策略。重点探讨互联网营销模式改变所带来的影响，并在其背景下，如何创建骄阳房地产的网络营销模式，并加以优化创新。为互联网营销策略中遇到的问题提供解决方案，加快了互联网营销模式的发展，为企业日后的发展奠定基础。关键词：骄阳房地产公司；网络营销模式；营销策略；AbstractWiththecontinuousgrowthoftheInterneteconomy,thenetworkmarketingmodelgraduallyreplacesthetraditionalmarketingmodel,becomingthemostwidelyusedmeansofpublicityinrealestateenterprises,makingthebusinesstransactionsofrealestateenterprisesmoreconvenientandquick.Moreandmorerealestatedeveloperspaymoreattentiontothenetworkmarketingmode.Manyrealestatecompaniesarecommittedtodividingthenetworkmarketingmanagementandthefuturedevelopmentofenterprisesinthesameposition.Morefromtheperspectiveofenvironment,marketinvestigation,literaturereadingandcaseanalysisofsunRealEstateCompanynetworkmarketingmodeltocarryoutinvestigationandanalysis,theproblemsexistinginenvironmentalanalysisofthedevelopmentofrealestateprojectsandtheenterpriseandenterprise,establishtheenterpriseitselfandthemarketenvironmentoftheInternetthemarketingstrategyandmeanstoincreasenetworkmarketingmanagementattention,thedevelopmentofnetworkmarketingstrategy.FocusesontheimpactofchangesintheInternetmarketingmodel,andinitscontext,howtocreateanetworkmarketingmodelofthesunestate,andoptimizeinnovation.ProvidesolutionstomeetInternetmarketingstrategiesandacceleratethedevelopmentofInternetmarketingmodel,tolaythefoundationforthedevelopmentofenterprises.KeyWords：SunRealEstateCompany;networkmarketingmodel;marketingstrategy;目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc20405"摘要PAGEREF_Toc20405IAbstractHYPERLINK\l"_Toc23678"PAGEREF_Toc23678IIHYPERLINK\l"_Toc9776"一、绪论PAGEREF_Toc97761HYPERLINK\l"_Toc25891"（一）研究背景PAGEREF_Toc258911HYPERLINK\l"_Toc20387"1.网络营销时代的到来PAGEREF_Toc