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第十讲经营风险的管理ManagingOperatingExposuretoCurrencyRiskDefinitionofOperatingexposureHowFinancialMarketsAffectedLakerAirlines美国跨国公司的运营风险OperatingExposureandtheCompetitiveEnvironmentOperatingExposureandtheCompetitiveEnvironmentOperatingexposurestofxriskOperatingexposurestofxriskOperatingexposurestofxriskEquityexposuretocurrencyrisk股东权益的敞口－从资产负债表角度衡量股东权益的敞口－从资产负债表角度衡量基于市场的股东权益暴露的衡量（Market-basedMeasuresoftheExposureofshareholders’equity）基于市场的股东权益暴露的衡量（Market-basedMeasuresoftheExposureofshareholders’equity运用金融市场工具管理经营风险ManagingOperatingExposureintheFinancialMarkets运用金融市场工具管理经营风险经营风险管理案例Duracell´sOperatingExposureDuracell´sOperatingExposureDuracell´sOperatingExposure管理经营风险的经营策略ManagingoperatingexposurethroughoperationsPricingstrategyinint’lmarkets定价管理案例Managingtransactionoperatinginternallymultinationalnetting净额冲抵Example:MultinationalnettingCashflowsbeforenettingCashflowsafternettingLeadingandlaggingLeadingandlaggingLeadingandlaggingLeadingandlagging
