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本科学士学位论文AnExaminationandDiscussionofProblemsandCounterMeasuresinYunnanManagementofTouristAttractions—TakeWildElephantValleyParkofXishuangbannaforExample姓名刘蕾学号201041001院系外语学院专业英语教育指导教师余波职称2013年3月AnExaminationandDiscussionofProblemsandCounterMeasuresinYunnanManagementofTouristAttractions—TakeWildElephantValleyParkofXishuangbannaforExampleADissertationSubmittedinPartialFulfillmentoftheRequirementsfortheDegreeofBachelorofArtsWrittenByLiuLeiSupervisedByYuBoDepartmentofForeignLanguagesSchoolofArtsandSciencesYunnanNormalUniversityKunming,YunnanP.R.ChinaApril,2013AcknowledgementsFirstandforemostIamgratefultomysupervisorYuBo.Withoutherprofessionalandselflessguidance,Icouldn’tcompletethispaperwell.Shealwayspatientlyhelpsandcaresforme.ThenIextremelywillappreciatemyclassmates.Theyareallmysecondteachers.WhenIgetintotrouble,theywillactivelyandproactivelygivemeahand.Theyencouragemeallthetime.Theyalsoteachmeonething:Nevergiveup,believeyourself!NextIcan’tthankenoughmycollege.Itoffersmeacomfortableandexcellentenvironmenttostudy.Underthecomprehensiveeducation,Ilearnedhowtoconductmyselfandstudywellthroughfouryears.Intheend,thanksmyfamilyforeverythingyou’vedoneforme.Yougivemegreatsupportandrespectmychoice.ContentsAbstract(Englishversion)Abstract(Chineseversion)ChapterOneIntroductionChapterTwoLiteratureReview2.1TheConceptandStatusofTouristAttractions2.2ManagementofTouristAttraction2.2.1ManpowerResource2.2.2QualityandCompetitiveness2.2.3Price2.2.4TouristCapacity2.2.5StrategicPlanning2.2.6Marketing2.3PerceptionandChoice2.4ChallengeandFutureChapterThreeServingManagement3.1TouristGoods3.1.1GreatInternationally-knownFirst-classBrand3.1.2FeaturesofPeoplesandRegion3.1.3MemorialCharacteristicandArtistry3.1.4Theme,Variety,StandardandLevel3.1.5BranchandAdvertising3.2ServingChapterFourTheManagementProblemsinXishuangbannaWildElephantValleyPark4.1TypesofTouristAttraction4.2TheBriefIntroductionofTheXishuangbannaWildElephan
