浅析电子商务在五金行业的应用摘要在互联网日渐普及的当下，传统的经营模式和手段已经无法满足五金行业发展的需求，电子商务模式蕴藏的无限商机也让众多传统企业将信息化建设提上日程。五金行业入行门槛相对较低，市场参与竞争者众多，许多中小企业的市场份额和品牌影响力难以提升。电子商务的出现，则为五金机电中小企业的发展带来新的契机。作为一种新的商务运作方式，电子商务从20世纪90年代开始便随着互联网的高速发展而腾飞，在电子商务平台的基础上，电子商务一体化已经成为一种趋势，最大限度地让利于消费者、降低了成本。本文在电子商务的概念基础上，分析了电子商务在五金行业中发展与应用，总结了五金行业电子商务的优势，着重分析了五金行业电子商务开拓方法，还对五金行业电子商务未来发展进行构思。从而，为电子商务更好更全面地服务于五金行业提供理论指导与参考的依据。关键词：五金行业电子商务应用浅析AbstractIntheincreasingpopularityofInternet,thetraditionalmanagementmodeandmeanshavebeenunabletomeettheneedsofthedevelopmentofthehardwareindustry,electroniccommercemodeofunlimitedbusinessopportunitiesalsomakemanytraditionalenterpriseinformationconstructionontheagenda.Hardwareindustryneedsrelativelylowrequirement,themarketparticipateinnumerouscompetitors,manysmallandmedium-sizedenterprisesisdifficulttoimprovemarketshareandbrandinfluence.Theemergenceofelectroniccommerceforthehardwareandthedevelopmentofsmallandmedium-sizedenterprisesbringsnewopportunity.Asanewbusinessoperationmode,e-commercefromthebeginninginthe1990swiththehigh-speeddevelopmentoftheInternetboom,onthebasisofe-commerceplatform,theintegrationofelectroniccommercehasbecomeatrend,maximizesthesavingstothecustomerandreducesthecost.Thisarticleanalyzestheelectroniccommercedevelopmentandapplicationinhardwareindustrybasedontheconceptofe-commerceandsummarizingthehardwareindustry,theadvantagesofelectroniccommerce,emphaticallyanalyzesthehardwareindustryelectroniccommercedevelopmentmethod.Thus,offeringtheoreticalguidanceandreferenceforthebetterandmorecomprehensivee-commerceservicesinhardwareindustry。Keywords:hardwareindustry;e-commerce;applicationanalysis目录TOC\o"1-2"\h\uHYPERLINK\l_Toc19294绪论1HYPERLINK\l_Toc298491电子商务在五金行业中的应用2HYPERLINK\l_Toc112941.1电子商务基本概念2HYPERLINK\l_Toc184051.2电子商务在五金行业的优势2HYPERLINK\l_Toc304502五金行业开拓电子商务的策略3HYPERLINK\l_Toc85922.1正确的互联网观念3HYPERLINK\l_Toc60382.2有效的营销计划4HYPERLINK\l_Toc154462.3明确的营销目标PAGEREF_Toc154464HYPERLINK\l_Toc164633五金行业电子商务未来的发展PAGEREF_Toc1646