摘要PAGE\*MERGEFORMATI摘要医药行业关系国计民生，其中可变性因素包括药品消费支出、国民经济发展水平和居民生活质量，然而这些行业周期性特征不明确又同样影响着这些关键因素。近些年，虽然我国人口老龄化逐年加剧，但是居民收入水平日益提高，人们的医疗保健意识也不断加强，国家医疗卫生体系建设也在不断完善的过程中，可见医药行业的发展态势正日见成效。医药制造业以市场为导向，竞争十分激烈，机遇和挑战并存。哈药集团作为一个拥有众多明星产品的企业，在医药制造业的市场竞争中率先突出重围，其突出的品牌影响力广受业内关注。本文以哈药集团为例，在哈佛分析框架的基础上结合公司财务报表的分析，发现公司近期发展滞后与不稳定的原因所在，提出有建设性的改进措施。运用相关的战略、财务分析方法和企业所处的内外部环境分析，从企业财务报表数据的走势中准确的判断出公司的行业定位，根据分析结果提出企业未来的发展战略目标及战略实施的具体建议性措施。关键词：哈药集团；哈佛分析框架；财务报表分析；发展战略；PAGE\*MERGEFORMATIIABSTRACTThepharmaceuticalindustryisrelatedtothenationaleconomyandthepeople'slivelihood,andthevariablefactorsincludedrugconsumptionexpenditure,nationaleconomicdevelopmentlevelandresidents'qualityoflife.Thereisastrongcorrelationbetweendrugconsumptionexpenditureandthelevelofnationaleconomicdevelopmentandthequalityoflifeofresidents,butthecyclicalcharacteristicsoftheindustryarenotoutstanding.WiththeincreasingagingofChina'spopulation,theincreaseinthepercapitaincomelevelofresidentsandtheenhancementofhealthcareawareness,thecontinuousimprovementoftheconstructionofthenationalmedicalandhealthsystem,thepharmaceuticalindustrywillmaintainagooddevelopmenttrend.Thepharmaceuticalmanufacturingindustryismarket-oriented,competitionisfierce,andopportunitiesandchallengescoexist.HarbinPharmaceuticalGroup,asanenterprisewithmanystarproducts,isthefirsttostandoutinthemarketcompetitionofthepharmaceuticalmanufacturingindustry,anditsoutstandingbrandinfluencehasattractedwideattentionintheindustry.TakingHarbinPharmaceuticalGroupasanexample,thisarticleanalyzesthecompany'sfinancialstatementsonthebasisoftheHarvardanalysisframework,findsouttherootcauseofthecompany'sdevelopmentstagnationandencountersbottlenecksinrecentyears,andproposesimprovementsuggestionsforitsdevelopmentstrategy.Byanalyzingthemacroenvironmentandindustryenvironmentofthecompany,combiningthecompany'sownfinancialstatementdata,andusingfinancialanalysistoolstodeterminetheindustrypositioningofthecompany,itproposesthecompany'sfuturedevelopmentstrategyandspecificmeasuresforstr