牛津高中英语模块四Unit1Project课件Unit1AdvertisingProjectDevelopinganadcampaignNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Haveyoueverthoughtofstartinganadcampaignaboutsocialconcerns?Howdoyoubuildanadcampaign?ReadthearticleonPage18.Trytotellusthemainideaofeachparagraph.Para.3Para.4Readthearticleagainandanswerthefollowingquestions.Payattentiontothestructureofthereadingpassage—introduction,examplesandfactsthatdeveloporsupporttheideaandconclusion.1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanplannedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!DiscussionTheprojectistodevelopyourownadcampaignaboutapublicwelfareproblem.Discussthefollowingquestionswithyourgroupmembers.1.Whatwelfareproblemdoyouwantyouradcampaigntodealwith?2.Whatdoyouwantyourcampaigntosay?Why?3.Whoisthetargetaudienceforyourcampaign?4.Whowillresearchthetopicandinterviewthetargetaudience?5.Whichsourceswillyouusetofindyourinformation?6.Howwillyoureachyouraudience?7.Whowilldesignthelogoanddevelopthesloganforthecampaign?8.Whowillpresentthecampaigntotheclass?Planning:Producing:Languagepoints1.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figureout弄清楚，弄懂，计算出e.g.Ican’tfigureoutwhyheisabsent.我弄不明白他为什么缺席。Itdidn’ttakethechil