2020NO.29科技创新导报创新论坛ScienceandTechnologyInnovationHeraldDOI：10.16660/j.cnki.1674-098X.2005-5112-4077非遗文创产品设计研究与实践①——以江永女书为例胡紫萱(湖南师范大学湖南长沙410012)摘要：近年来，随着中国文创产业的蓬勃发展，不少传统文化得到了更大力度的宣传，同时也为传统非遗提供了一条新的发展方向。女书作为湖南的非遗项目，在发现之初，便吸引了大批学者的关注与研究，可随着女书最后一位自然传人的去世，女书逐渐停产，面临着越来越严峻的生存问题。因此，本文旨在利用相关文创产品来开辟传承非遗女书的新方向。本文首先对女书相关文献、非遗研究现状做了一定的调查，再对非遗江永女书的历史、相关文化习俗等进行了相关研究，最后分析了相关案例以及设计原则和方法，并做出两类非遗文创设计。希望为非遗江永女书的宣扬传承做出一点贡献。关键词：江永女书文创设计非物质文化遗产中图分类号：G12文献标识码：A文章编号：1674-098X(2020)10(b)-0237-03ResearchandPracticeofNonRelicCreativeProductDesign——TakeJiangyongWomen'sScriptasanExampleHUZixuan(HunanNormalUniversity,Changsha,HunanProvince,410004China)Abstract:Inrecentyears,withthevigorousdevelopmentofChina'sculturalandcreativeindustries,manytraditionalcultureshavebeenmorevigorouslypublicized,whichalsoprovidesanewdevelopmentdirectionforthetraditionalintangibleculturalheritage.AsanintangibleculturalheritageprojectinHunanProvince,women'sscriptattractedalargenumberofscholars'attentionandresearchatthebeginningofitsdiscovery.However,withthedeathofthelastnaturalinheritorofwomen'sscript,women'sscriptgraduallystoppedproductionandfacedmoreandmoreserioussurvivalproblems.Therefore,thispaperaimstouserelatedculturalandcreativeproductstoopenupanewdirectionofinheritingintangibleculturalheritagewomen'sscript.Thispaperfirstmakesacertaininvestigationontherelatedliteratureofwomen'sscriptandtheresearchstatusofintangibleculturalheritage,andthenmakesarelevantresearchonthehistoryandrelatedculturalcustomsofJiangyongwomen'sscript.Finally,itanalyzesrelevantcases,designprinciplesandmethods,andmakestwotypesofnonheritageculturalandcreativedesigns.IhopetomakesomecontributiontothepromotionandinheritanceoftheintangibleculturalheritageJiangyongwomen'sscript.KeyWords:Jiangyong;Women'sscript;Culturalandcreativedesign;Intangibleculturalheritage江永女书是目前世界上唯一一种专为女性使用想的开放，时代的高速发展，女书最后一位自然继承人而存在的文字，也是人类历史上独特而神奇的文化现的离世，江永女书渐渐面临着失传的危险。女书，作为象。因旧时中国的封建思想中，女性不可以读书实字，世界上目前为止唯一一种只为女性而存在的文字，起便有了女书的诞生，女