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Geely’sacquisitionofVolvoInformationInformationOnAugust20,2010,GeelyholdinggroupboughtVolvofromFordcompany.WillGeely’sacquisitionofVolvosucceed?ChallengesChallengesHowtheyfacetothesechallenge?StrategiesCausesanalysis:Duetotheeconomiccrisisinrecentyears,Volvowasaffectedandhadbeeninastateofloss.Mr.LiputforwardastrategytochangethistrendandalsotomeetthestrictrequirementsmadebytheVolvowokers’union.Thisstrategyhadtwoachievement:onewasthatitgaveVolvothetimetoachieveastateofsteadydevelopmentandwentintotheChinesemarket;secondisthatitprovidedtimeforthetwobrandstogettoknoweachotherandenhancefusion.StrategiesThecurrentsituationofVolvoafterbeingacquired:1.InordertorealizethelocalizationofVolvo,GeelyandVolvomadeajointventureatthebeginningof2013,eachholding50%.2.In2012,Volvoachievedangreatincreaseinsalesandchangedfromsufferingadeficittomarkingprofit.3.Recently,mostofVolvo’scarshassufferedagreatdecreaseinsales.CurrentsituationAnalysisandConclusion
