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1101MalaysiaBuilding50GloucesterRoadWanchaiTel:(852)28366775Fax:(852)28366790IIIIPAGEPagePAGE2ofNUMPAGES2BrandClassificationImprovementInordertoallowouruserstoidentifyadvertisementsofEventsorganizedorsponsoredbyBankmoreeasily,wehavemodifiedourrulesasfollow:-AssignaneventnameforallEventsorganizedbyBankPreviousRule:Previously,anindividualeventnamewasassignedonlytoannualevents.Othereventswillbeclassifiedunder“EventSponsorship&Compliments”inthecategoryof“Banking&InvestmentServices”.NewRule:From1Jul2010,anindividualeventnamewouldbeassignedtoalleventsorganized,co-organizedortitlesponsoredbyBank.Iftheeventisorganizedorco-organizedbytheBank,theadvertisementwouldbeclassifiedintoacategoryaccordingtotheeventnature.Pleasenotethat,iftheadvertiserisonlya“sponsor”ofanevent,wewouldstillclassifyitunder“EventSponsorship&Compliments”inthecategoryof“Banking&InvestmentServices”.Example1:PreviousRule:HSBC(匯豐銀行)>Event&Sponsorship(100%)[Banking>Event,Sponsorship&Compliments]NewRule:HSBC(匯豐銀行)>HSBCClimatePartnership(100%)[Non-profitOrganization>Environment]EventspromotedbyBankSponsorForeventspromotedbyaBankSponsor,inwhichitslayoutcontainstheBank’scorporateframe,wewouldassign100%spendingtotheBankandthebrandwouldbethenameoftheevent.Foradvertorials,wewouldassign100%spendingtotheBankifitsmainheadlineisintheBank’scorporatecolor.Wearenowbackdatingourrecordssince2000anditmayaffecttheadspendfiguresofsomeofthebanks.Thistaskistargettobeaccomplishedby31July2010.Example2:BeforeAmendmentHSBC(匯豐銀行)>HSBCPokOiCycleforMillions(匯豐博愛單車百萬行)(0%)[Banking&InvestmentServices>Events,Sponsorship&Compliments]ThePokOiHospital(博愛醫院)>HSBCPokOiCycleforMillions(匯豐博愛單車百萬行)(100%)[Non-profitOrganization>Events,Sponsorship&Compliments]SHAPE\*MERGEFORMATAfterAmendmentHSBC(匯豐銀行)>HSBCPokOiCycleforMillions(匯豐博愛單車百萬行)(100%)[Banking&InvestmentServices>Events,Sponsorship&Compliments]ThePokOiHospital(博愛醫院)>HSBCPokOiCycleforMillions(匯豐博愛單
