Lesson3TheAdvertisingGame（No.11,Group4;李忍）I.Theteachingmaterial:Thistextisaimedatmakingthestudentsunderstandthefeatures,thedesignofmodernadvertisementsaswellaswhatinfluencestheadvertisementhasexertedonourideaandlife.Theexerciseinthebookgivesseveraladvertisementsinourdailylife,soastodrawstudents’attentionandtopavethewayforreading.II.Knowledgeandabilityobjectives:1.Enablethestudentstoknowabouttheideasandthedevelopmentofmodernadvertisementsbyreadingthepassage.2.Helpthestudentsknowthatdifferentadvertisementshavedifferentcharacteristicsandaims.3.Trytoimprovethestudents’readingabilitybyreadingthetext.4.Analyzedifferentcharacteristicsandaimsofdifferentadvertisements.III.Moralobjectives:1.Tomakethestudentsunderstandthedesignandeffectofadvertisements.2.Tomakethestudentsrealizethattheadvertisementisadouble-edgedswordwithbothadvantagesanddisadvantages.IV.Teachingimportantpoints:1.Letthestudentsgetsomeideas,developmentandmeansaboutmodernadvertisements.2.Theteacherpointsoutandexplainstheimportantvocabulary,thatis,thedifferenceofadvertiseandadvertisement,advertisingandadvertiser;sureandcertain;consistof,makeupandbemadeupofandsoon.3.Theteachergivesseveralexamplestoexplaintheimportantgrammarinthistext,thatis,theusageofgerund.4.Theteachershowssomemosteffectiveadvertisementsandlatestconceptsonadvertisement(e.g.Maxam(美加净);Lenovo（联想)andMidea(美的)）V.Teachingdifficultpoints:1.Toenablethestudentstoknowthedifferentaimsbetweentheclassicadvertisementsandthemodernones.2.Toletthemknowaboutadvertisementknowledgeandtoknowaboutdifferentfunctionsofallkindsofadvertisements.3.Toaskthestudentstodescribeanddesignanadvertisementthey.VI.Teachingmethods:Inthisperiod,I’lltakesometeachingmethodstohelpthestudentsunderstandandmasterthetext,furtherdeepenandwidentheirthoughts.Theteachingmethodsareasfollows:Elicitationmethod(启发式教学法)Discussionandcooperation(分组讨论&合作)Task-basedteachingmethod（任务型教学法）Summary（课堂总结）VII.Teachingaids:Multimedia;pictures;blackboardVIII.Reading:S